Arts Alliance Media (AAM), global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium.
After achieving proven success with the combined power of Screenwriter, AAM’s flagship Theatre Management System (TMS), Producer, an enterprise, circuit-level TMS, and AdFuser, an advertising campaign management tool, the exhibition giant has opted to renew their software licenses for another term to maintain circuit-wide centralisation, drive operational efficiency, and continue to reach their audiences more effectively.
While facilitating the management of sites, content, and advertising for 6,661 screens from one location, the extended partnership underlines Cinépolis’ unwavering commitment to operational excellence, enhancing customer service, and delivering unforgettable movie experiences.
“Our partnership with Arts Alliance Media has been instrumental in streamlining our operations,” said Gabriel Morales, Global IT Director at Cinépolis. “By leveraging AAM’s suite of theatre management solutions, we can efficiently automate daily tasks from a central hub, allowing our on-site teams to focus on delivering exceptional experiences to our audiences.”
Responsible for scheduling features, trailers and advertisements, monitoring screens, and controlling playback for over 45,000 screens worldwide, AAM’s Screenwriter remains the most powerful, widely deployed TMS in the world. By adding Producer’s pioneering automation and centralised workflows to Screenwriter’s long-established functionality, Cinépolis have the tools to reduce site-to-site task duplication, allowing more time to focus on the experience of their audiences. Meanwhile, AdFuser will allow users to harness advanced consumer targeting, inventory management, and campaign reporting to build and deliver robust advertising campaigns.
“We are thrilled that Cinépolis has chosen to extend our long-standing partnership,” said Alan Bowen, CEO of Arts Alliance Media. “Our collaboration has been built on delivering a comprehensive circuit-wide solution, and this renewal reaffirms the quality of our software and strength in supporting industry leaders.”
About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
AAM’s extensive portfolio, including Producer, Screenwriter, Screenlighter, Lifeguard, AdFuser, and HeyLED, touches over 45,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.
AAM is part of the Rio-Tech Group, the world’s foremost cinema technologies provider.
