Unique X today announced its continued expansion into the North American cinema market with an agreement to provide its autonomous digital cinema solutions to one of Canada’s largest entertainment and media companies, Cineplex.
The combination of Unique X’s RosettaBridge TMS, RosettaNet eTMS, Movie Transit DCP delivery network and Advertising Accord on-screen advertising manager will deliver a fully automated, networked advertising solution to Cineplex’s network of 165 theatres from coast-to-coast. It will also be offered to the Company’s exhibitor partners and independent theatres represented by Cineplex Media, its business division dedicated to media sales, engagement and advertising solutions.
Cineplex is Canada’s largest and most innovative film exhibitor, welcoming more than 70 million guests annually through its circuit of theatres across the country. The new agreement with Unique X announced today will enable the creation of custom advertising packages, automating the cinema advertising process and delivering ad content directly to the screen. Once fully integrated, the solution will bring about significant theatre management and advertising sales efficiencies that will simplify and streamline its processes both at home office and at the theatre-level, delivering flexible advertising solutions.
“Our worldwide customers are already reaping the benefits of our automated solutions so we are naturally delighted to support Cineplex in driving operational and media sales efficiencies for their leading network of theatres from coast to coast in Canada,” said Mark Stephen, Director of Sales at Unique X.
“We are excited about the prospect of Unique X’s fully-automated solution for advertising scheduling and content delivery direct to the theatre screen, significantly reducing our window from contract to deployment and enhancing inventory yield management and campaign targeting,” said Robert Brown, Vice President, Cineplex Media. “We are committed to delivering an exceptional guest experience in our theatres and this solution helps us do that while driving operational efficiencies for media sales, theatre management, and more flexible options for our advertising clients.”
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 165 theatres across the country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com). Additionally, Cineplex operates a location based entertainment business through Canada’s newest destination for ‘Eats & Entertainment’ (The Rec Room), and will also be opening new complexes specially designed for teens and families (Playdium) as well as exciting new sports and entertainment venues across Canada (Topgolf). Cineplex is a joint venture partner in SCENE, Canada’s largest entertainment loyalty program.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs approximately 13,000 people in its offices across Canada and the United States. To learn more visit Cineplex.com or download the Cineplex App.
About Unique X
Unique X is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.
Unique X has a footprint in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered.
Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering. www.uniquex.com