Cinema In Flux today announced the launch of its online merchandise store, with proceeds from sales being pledged to the Will Rogers Motion Pictures Pioneers Foundation’s Pioneers Assistance Fund. The National Association of Theatre Owners (NATO) and the Will Rogers Motion Pictures Pioneers Foundation started the fund with an initial $2.4 million to provide much needed financial assistance to movie theater employees who need help due to the COVID-19 pandemic.

“We envision Cinema In Flux to be a marketplace of ideas for anyone associated with the cinema industry. In addition to our ongoing webinar series, we recently launched an online store selling fan-art merchandise and are delighted to contribute 100% of all profits to the Pioneers Assistance Fund,” said Harish Anand Thilakan (Hat), CEO of Influx Worldwide, a leading technology services provider for cinemas and the sponsor of the Cinema In Flux initiative.

In addition to the fan-art merchandising, Cinema In Flux now also offers a bespoke line of official merchandise, on behalf of the Fund. Merchandise sale is open on shop.cinemainflux.com.

“We greatly appreciate the support extended by Cinema In Flux and the other organizations that are helping to raise funds for the Pioneers Assistance Fund. We hope people like the merchandise and help spread the word”, added Todd Vradenburg, Executive Director of the Will Rogers Motion Pictures Pioneers Foundation.

About Influx Worldwide
Influx Worldwide is a leading provider of web, mobile and kiosk solutions for cinemas, worldwide. Influx delivers templated as well as custom built online and app, ticketing and F&B solutions. In addition, its Injin middleware solution helps cinemas with integration challenges. Today, millions and millions of movie tickets have been sold using their solutions.