Cine Royal Elevates Cinema Experiences with CIELO Technology, Implemented by Scrabble Entertainment

CIELO and Scrabble Entertainment partner to enhance operations for Cine Royal with advanced cinema monitoring and data analytics
MIAMI, FLORIDA & DUBAI, UNITED ARAB EMIRATES ( April 1, 2025 ) -

CIELO, the global leader in cinema device monitoring and data analytics, and Scrabble Entertainment, the Middle East’s largest 2K DCI-compliant cinema deployment provider, have partnered to enhance Cine Royal’s operations and elevate its customer experiences. Together, they are deploying CIELO’s cutting-edge suite of tools—QR/QC, Essentials, Automation, Director, and Command—across Cine Royal’s cinema network.

By adopting CIELO’s advanced monitoring platform through Scrabble Entertainment, Cine Royal gains a tailored solution to streamline operations, boost efficiency, and improve profitability.

Scrabble’s seamless integration and top-tier technical support ensure maximum uptime, allowing Cine Royal to focus on delivering exceptional entertainment.

“Cine Royal is committed to leading the way in customer experience,” said Ahmed Shafeeq, Technical Head at Cine Royal. “Since partnering with Scrabble to select a NOC software that elevates our operations, we’ve been thrilled with the results. After successfully piloting CIELO’s solution across multiple sites, our excitement and expectations are sky-high.”

Within a year of implementation, Scrabble and CIELO will empower Cine Royal to proactively identify and resolve operational issues before they escalate, ensuring consistently superior cinema experience.

“Scrabble has been an exceptional partner for CIELO,” said Rafael Garzon, VP of Customer Growth at CIELO. “Their deep understanding of Cine Royal’s needs has driven our technology to new heights. In a short time, we’ve proven that CIELO can enhance operational efficiency, reduce costs, and elevate the customer experience—positioning Cine Royal as a premier entertainment leader.”

Working with CIELO has allowed us to deliver transformative solutions to Cine Royal, aligning technology with their vision for excellence.” – Pruthu Shah, CEO, Scrabble Entertainment.

This collaboration between CIELO and Scrabble Entertainment underscores their shared commitment to innovation, customer satisfaction, and seamless technology integration in the cinema industry.

About CIELO
Founded in 2015, CIELO is a global enterprise software company revolutionizing cinema operations through machine connectivity and data analytics. As the fastest-growing leader in its field, CIELO’s vendor-agnostic solutions support over 16,000 screens across 50+ countries, processing more than 56 billion transactions annually. CIELO empowers exhibitors to thrive in the modern era of cinema with next-generation technology.