Cinemaxx Global Pasifik (Cinemaxx), Indonesia’s fastest-growing movie theater network, part of Lippo Group, has selected CIELO, the leading platform in analytics, remote monitoring and automated support for the cinema industry, as its partner of choice for digital management of the entire Cinemaxx circuit in Indonesia.
Founded in 2014, Cinemaxx operates 45 theater complexes with 235 screens and growing across Indonesia. As part of their growth expansion, Cinemaxx identified CIELO’s Machine to Machine (M2M) technology as a turning point in a new era of theater operations, allowing them to proactively manage their business with unmatched mobility and real-time visibility.
Lance Gil, VP of Global Sales for CIELO Cinema, said, “We are extremely proud to have been selected by Cinemaxx to deliver our enterprise monitoring solution in Indonesia. This partnership is a validation of the value that CIELO Cinema is adding to exhibitors across the world. We are looking forward to deliver CIELO’s end-to-end digital suite of products and process optimization capabilities to all Cinemaxx theaters.”
After months of trials and testing with several competing vendors, Cinemaxx chose CIELO for several key reasons, among them the cutting-edge automated and highly mobile management capabilities of CIELO which allow Cinemaxx to cover a vast geographic area that would present a challenge to service physically. This, in turn, generates greater efficiencies for Cinemaxx, resulting in cost savings from on-site tech time and prevention of potential loss shows.
Gerald Dibbayawan, Chief Executive Officer for Cinemaxx said, “With Cinemaxx’s aggressive expansion across the 260 million populated nation of Indonesia along with our aim in uplifting the guest experience, it is inherent to streamline and monitor Cinemaxx’s screen operations effectively and efficiently in real time from anywhere which is why we chose CIELO Cinema as our platform of choice.”
The alliance between CIELO and Cinemaxx marks a new milestone as Indonesia becomes the latest new territory where CIELO operates, now with over 12,000 screens and 20,000 devices across the world.
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CIELO is a leading Internet of Things (IoT) and Machine 2 Machine (M2M) platform providing solution-based analytics, remote monitoring and automated technical support to the cinema industry. At CIELO, we combine the latest in digital technology with a deep understanding of our customer’s needs to build seamless and intuitive solutions that can be accessed anytime and anywhere, from the palm of their hands. Serving more than 20,000 devices worldwide, our mission is to empower the world to achieve more through connectivity. For more information, visit www.CIELOcinema.com
Since its inception in 2014, Cinemaxx has rapidly stamped its presence across Indonesia’s cinema industry, operating modern world class cinemas in 31 cities, with 45 cinemas and 236 screens. The company deploys the very latest cinema projection, sound and content management systems and is progressively adopting the latest technology to serve its millions of guests. Cinemaxx offers a full range of cinema concepts including its innovative kids cinema brand “Cinemaxx Junior”, a state of the art premium large screen format called “Ultra XD”, and its very own luxury cinema offering known as “Cinemaxx Gold”. The chain aims to bring innovations in guest experience through new concepts in food and beverage, cinema advertising, guest engagement, and exciting promotions.