“BTS Permission to Dance on Stage – Seoul: Live Viewing” Becomes Highest Grossing Worldwide Event Cinema Release
Live South Korean Concert Broadcast Presented Globally by HYBE and Trafalgar Releasing Grosses USD $32.6 million
Twenty First Century pop icons BTS broke the global event cinema record with a worldwide box office gross of $32.6 million* with “BTS Permission to Dance on Stage – Seoul: Live Viewing.” This event, the first live worldwide cinema broadcast of a concert from South Korea, was presented by HYBE and Trafalgar Releasing on March 12 in 3,711 cinemas in 75 countries/regions for a one-day limited engagement, with reported sell-outs across the world.
In North America, ‘BTS Permission to Dance on Stage – Seoul: Live Viewing’ reached the No. 2 spot in the Saturday box office with a gross of more than $6.84 million and a per-screen average of over $8,500 across 803 movie theaters.
HYBE 360 President DJ Kim said, “As the pandemic made it difficult to access the concert venue, we wanted to create an opportunity for fans to gather and watch the concert together. We came up with the idea of ‘live viewing’ at cinemas and are delighted to offer an alternative experience for fans to enjoy the concert live.”
Marc Allenby, CEO of Trafalgar Releasing said, “We are delighted with the record-breaking success of this project, not only for Trafalgar Releasing but the event cinema industry as a whole. It’s a testament to both the overwhelmingly dedicated fandom of the ARMY and the overall return to cinemas on a global scale.”
‘BTS Permission to Dance on Stage – Seoul: Live Viewing’ marked the group’s long-awaited and triumphant return to a stage in South Korea in front of a live audience for the first time since 2019. ‘BTS Permission to Dance on Stage – Seoul: Live Viewing’ is the latest world tour series headlined by BTS, featuring powerful performances and the greatest hit songs from throughout their incredible career.
The event was HYBE and Trafalgar Releasing’s fourth global title with the pop icons, including 2018’s ‘Burn The Stage: The Movie,’ ‘2019’s Bring The Soul: The Movie’ and 2020’s ‘Break The Silence: The Movie.’
* Worldwide gross is listed as of time of press release issuance. Gross includes Japanese admissions from Japanese distributor, AVEX Pictures.
About Trafalgar Releasing
Trafalgar Releasing is the global leader in event cinema distribution. A subsidiary of Trafalgar Entertainment, Trafalgar Releasing’s global operations include production, acquisition, marketing and distribution of specialized content to over 8,000 cinemas in more than 120 countries worldwide.
A full spectrum of releases includes world-class opera and ballet (The Metropolitan Opera, Bolshoi Ballet, Royal Opera House), award-winning theatre (including The King and I: from the London Palladium, Kenneth Branagh Theatre Company’s The Winter’s Tale, and 42nd Street), iconic moments (Monty Python’s Life of Brian 40th Anniversary, David Bowie is happening now, They Shall Not Grow Old), heritage music acts (Metallica & San Francisco Symphony: S&M2, Depeche Mode: SPIRITS in the Forest, Oasis Knebworth 1996) and contemporary music sensations (“BlackPink The Movie,” “BTS’ Bring the Soul: The Movie,” “Coldplay: A Head Full of Dreams”).
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a Grammy-nominated South Korean group that has been capturing the hearts of millions of fans globally since its debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, BTS has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles in a span of a year and just over a month, performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS was nominated two years in a row for Best Pop Duo/Group Performance at the 63rd and 64th GRAMMY Awards and has been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
HYBE, formerly known as Big Hit Entertainment, is an entertainment lifestyle platform company that innovates the music industry under the mission “We believe in music”. The company was listed on the KOSPI Market of Korea Exchange (KRX) in October 2020. HYBE has established its business ventures in entertainment lifestyle upon three pillars. The label division brings creatives centered around music and artists such as BTS, TOMORROW X TOGETHER, SEVENTEEN, ENHYPEN and ZICO. Solution operates specialized business units for video content, IP, learning and games. The platform division connects and expands all of HYBE’s contents and services. Based on organic operations and synergies created in each field, HYBE aims to create top-notch content, expand fan experience, and make a difference for anyone who enjoys a music-based entertainment lifestyle.