Arts Alliance Media (AAM) today announced the start of operations in mainland China, with the establishment of a legal entity and the opening of a new office in the country.
AAM China will initially undertake sales, marketing and some localisation-driven development work. By the year end, it is planned that a full service Network Operations Centre (NOC) will be established to provide 1st, 2nd and 3rd line support to all customers in the Chinese market.
The NOC will be the first centre outside the UK and will be followed by a similar centre in the US, to better enable the delivery of an effective 24/7 support infrastructure to customers wherever in the world they are.
Pat Foley, CEO at AAM commented, “The news that this year, so far, the Chinese box office has outperformed that of the US, is remarkable. However, considering how relatively new cinema is to the Chinese market, makes this result quite staggering. The scale and speed of growth in China is unparalleled and makes it a key market for any supplier to the cinema industry.”
“That said, China presents its own range of challenges and nuances that any supplier needs to address in order to be successful,” Foley continues. “Unencumbered by the long history of cinema, Chinese exhibitors are significantly more open to digital technology and more demanding in what they expect their solutions to deliver. To ensure that our products deliver significant value, it is imperative that we have an active presence in the Chinese market place.”
AAM China is headquartered in Qingdao and is a wholly owned subsidiary of London-headquartered Arts Alliance Media Ltd.
For more information, please contact:
Arts Alliance Media
Alessandra Skarlatos –alessandra.skarlatos@artsalliancemedia.com / +44 (0)20 7751 7543
About Arts Alliance Media
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, and improve the cinematic experience for their customers.
Our software touches over 40,000 digital screens globally, while AAM’s network operations centre (NOC) supports over 5,500 screens.