AMC Theatres today announced that it now has more than 8 million AMC Stubs member households, adding more than 1 million members over a period of less than 2 months. AMC announced on April 13, 2017, that the Company had reached 7 million AMC Stubs members. With more than 8 million AMC Stubs member households, the Company has more than tripled its AMC Stubs membership year-over-year since the start of last summer.
“The continued brisk growth of the AMC Stubs program membership base during the past year has been remarkable and a testament to the successful relaunch in the summer of 2016,” said Adam Aron, CEO and President of AMC. “This year-over-year growth of our AMC Stubs database continues to provide significant benefit to our entire marketing strategy as we’re able to reach more movie-goers with greater efficiency and precision.”
In addition to tripling membership year over year, the Company has seen significant growth since the fall of 2016, following the completion of the program’s relaunch, with key dates including:
- Sept. 20, 2016: AMC announces 4 million AMC Stubs member households
- Dec. 20, 2016: AMC announces 5 million AMC Stubs member households
- Feb. 13, 2017: AMC announces 6 million AMC Stubs member households
- April 13, 2017: AMC announces 7 million AMC Stubs member households
For information about AMC Stubs and to sign up, guests can inquire at their local AMC theatre or at amctheatres.com/amcstubs.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the U.S., in Europe and throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in 14 European countries and is the # 1 theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. amctheatres.com