First Look at the Innovative New Format by CJ 4DPLEX Available in South Korea
4DX with ScreenX, the cutting-edge format developed by CJ 4DPLEX, is among the contenders for the top prize in the Media and Visual Communication – Entertainment category at this year’s Edison Awards. The annual awards, which recognize the most innovative new products in the world, will be held on April 11th in New York City.
“4DX with ScreenX” blends two of the most immersive theatre technologies on the market today: the motion-seating and environmental effects of 4DX that are synchronized with the on-screen action, and the panoramic, 270-degree ScreenX format that projects onto three theatre walls and brings moviegoers beyond the frame of the screen through a proprietary multi-projection process. Moviegoers in South Korea are currently able to get a sneak peek at this convergent, immersive, cinema experience prior to its impending worldwide rollout.
In 2015, CJ 4DPLEX won the Silver Edison Award for 4DX, the world’s first 4D cinema experience for feature films. The win marked the first time that a 4D-based cinema technology received an Edison Award in Media and Visual Communications – Entertainment category.
In response to the news of the nomination, Byung-Hwan Choi, CEO of CJ 4DPLEX, said “It is a great honor for our company and also the creative, innovative teams at CJ 4DPLEX that continue to develop unique technologies to immerse people around the world into entertainment. We are very proud of ‘4DX with ScreenX’ and look forward to bringing it to our cinema partners around the world in the years to come.”
This second nomination for CJ 4DPLEX symbolizes the continued interest in innovative new cinema technologies which not only contribute new revenue opportunities to the movie industry, but also advance a new entertainment culture that will further inspire future innovation.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 500 Hollywood titles have been screened in 4DX. As of February 2018, more than 58,000 4DX seats operate in 482 auditoriums spanning 57 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. For more information, please visit www.cj4dplex.com.