Daily Cinema Digest – Thursday 3 April 2014

NATO President John Fithian was vocal at CinemaCon about getting studios to spread the releases more widely than just the summer and holiday windows. This year it looks like he is getting his wish, with summer already starting in April…

Discourse On The State of Movies Is a Hot New Trend

¬†Every few years a notable film critic will take a step back and assess where motion pictures finds themselves in the changing nexus of art, technology and commerce. Notable recent ones are New York Press critic’s Godfrey Cheshire’s “The Death…

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now….

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