J. Sperling Reich, Author at Celluloid Junkie - Page 44 of 70

By sperling

Super Bowl XLVIII Movie Spots

Is Advertising a Movie During the Super Bowl Really Worth $4 Million?

In the run up to Super Bowl XLVIII last week a non-industry friend remarked how absurd they thought it was for Hollywood studios to spend $4 million to purchase a 30-seocnd television commercial during the game. That’s how much Paramount Pictures paid for its spots promoting “Transformers: Age of Ex…

TCM's 20th Anniversary Casablanca Screening

TCM Celebrates 20th Anniversary With Free Screenings of “Casablanca”

It’s hard to believe the cable network Turner Classic Movies (TCM) is entering its 20th year. It certainly doesn’t seem like that much time has passed since TCM began broadcasting some of the most beloved movies ever made into homes. Apparently, time flies when you’re presenting cl…

AMC Theatres Expands Content Marketing Efforts With “Versus”

[youtube width=”560″ height=”315″]http://youtu.be/oyEup3gG53E[/youtube] AMC Theatres is taking a page out of the latest marketing play books with its new online series “Versus”. The first episode was posted to their website, via YouTube, on Tuesday, January 28th.…

Disney To Release Sing-Along Version of “Frozen” In Theatres

[youtube width=”560″ height=”315″]http://youtu.be/0HtACLaRDk0[/youtube] Walt Disney Studios may have struck upon an inventive way to squeeze more revenue from moviegoers who have already seen their latest animated feature, “Frozen”. Hoping to get fans of “Fr…

Happy Christmas

Celluloid Has Become A Rarity At The Sundance Film Festival

Few annual events have chronicled the movie industry’s transition from 35mm film to digital cinema quite like the Sundance Film Festival. There were times during this year’s festival, which concluded over the weekend, where it was hard not to be reminded of the art form’s long jour…

Sundance Film Festival eWaitlist

Sundance Walks A Fine Line With New eWaitlist System

Purchasing or acquiring tickets for the Sundance Film Festival has never been an easy endeavor, whether for patrons or for the event’s staff. An estimated 50,000 attendees clamor each year for tickets to hundreds of showings of more than 200 films officially selected by festival programmers. S…

Klip Collective’s Projection Mapping Impresses Sundance Film Festival Audiences

[vimeo]http://vimeo.com/84063773[/vimeo] Before every film screened at the Sundance Film Festival, presently taking place in Park City, Utah, a pre-roll trailer is shown. This has been going for as long as anyone can remember. The trailers, often referred to as “festival bumpers”, are cr…

35mm Film Platter

Paramount Reportedly Stops Delivery of Film Prints

Well, it may finally have happened. Everyone working in any capacity of the motion picture industry knew the day would come when Hollywood studios would stop distributing their releases on 35-millimeter film prints. If Saturday’s story in the Los Angeles Times is to be believed, that day may f…

Arclight Hollywood and the Cinerama Dome

Arclight Cinemas Announces Sixth Southern California Multiplex

Last October we got wind that a new multiplex was being proposed for Santa Monica Place, a mall in Santa Monica, California. These plans were confirmed earlier today when Arclight Cinemas announced they had entered into an agreement with Macerich, the mall’s owner, to open a 14 screen cinema a…

Inside Llewyn Davis New York Times Ad

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now. However, most attempts at building a…