J. Sperling Reich, Author at Celluloid Junkie - Page 45 of 70

By sperling

Rooftop Films Kickstarter Campaign

Kickstarter Helps Rooftop Films Fund Popular Summer Screening Series

As 2013 draws to a close, so too does another successful Kickstarter campaign in support of Rooftop Films. The New York based organization is a 501(c)(3) non-profit who for the past 17 years has been screening independent films in a range of outdoor locations throughout the city, often on rooftops.…

'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…

Film Critic Leonard Maltin On The Sad State Of The Modern Multiplex Experience

[youtube width=”580″ height=”326″]http://www.youtube.com/watch?v=s1N5MB8aD84[/youtube] Leonard Maltin is a well known American film critic and historian who rose to prominence as the movie reviewer for “Entertainment Tonight”, a daily television news program. He h…

China, Japan and South Korea

Homegrown Movies Help Asian Box Office Surge To Record Levels

I wonder if senior management at the big three Detroit automakers during the late 1970s and early 1980s experienced the same sense of pending anxiety that many Hollywood studio executives must presently feel. You see, as the media and certain members of the industry spent this past summer lamenting…

Fox Comes Up Blank For “Book Thief” Advertisement

If you happened to pick up today’s print issue of the New York Times you may have been thrown by what looked like a printing error; pages 9 and 10 of the main A section were blank. These were not, however, pages that slipped past the printing press untouched. Rather the blank pages were purpos…

Regal Hopes To Revive “Machete Kills” With Deep Discounting

When “Machete Kills” opened in North America on October 11th, more than a few media outlets took the easy route when reporting its disappointing box office returns by referring to the film as “DOA” (as in dead on arrival). After witnessing the disappointing debut of “Ma…

Cineplex SuperTicket

Movie Tickets and Digital Downloads Prove To Be An Ideal Bundle

Over this past summer Cineplex, Inc., Canada’s largest exhibitor commanding 78% of the market, experimented with a new product offering it has dubbed SuperTicket. It seems to be a great idea for all involved. The concept behind the product is simple; sell a ticket for a film’s theatrical…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…

RealD In Russia

RealD Gets Bigger In Russia With Two New Deals

With more than 23,000 movie screens using its 3D cinema technology in 74 countries around the globe, there is little debate over RealD’s market penetration. Yet it seems there are still territories where the company can grow its market share, especially in China and Russia. That said, Russian…

Honda Extends Project Drive-In Campaign Due To Enormous Response

[youtube width=”575″ height=”431″]http://www.youtube.com/watch?v=LiKS6k6LOvw[/youtube] Here is a follow up to our story back in early-September about Honda’s Project Drive-In Campaign which was launched this past summer. What began as a way to help five of the roughly 150 out…