J. Sperling Reich, Author at Celluloid Junkie - Page 42 of 70

By sperling

“Shatner’s World” Takes Multi-Channel Approach To Marketing Alternative Content

Earlier today while posting a link to to Twitter promoting our piece on Nikki Rocco’s retirement from Universal Pictures, I spotted a tweet from Regal Cinemas in my timeline that provides a great example of alternative content marketing. Specifically, it provides an illustration of how event m…

Nikki Rocco

Why We’ll Miss Nikki Rocco When She Retires As Universal’s Head of Distribution

Arriving at McCarran International Airport in Las Vegas for my return flight from CinemaCon last month I was greeted at the gate by a potpourri of industry professionals, as was to be expected. There were engineers and sales reps from manufactures such as QSC and Volfoni, studio distribution executi…

John Rubey

Fathom Events New CEO John Rubey Provides Both Experience and Leadership

When National CineMedia (NCM) spun off its alternative content division, NCM Fathom Events, into a completely separate business entity at the end of 2013, it did not identify a chief executive officer for the newly formed company. Kurt Hall, the chairman and CEO of NCM, stayed with the cinema advert…

Murray Holdaway, Bert Huls and Mathieu van As

Vista Continues Strategic Growth and Diversification With Stake In MACCS

One of the more important stories to come out of this year’s CinemaCon is one that didn’t even get announced until more than a week after the show ended. By then anyone who follows such news was already well aware that the cinema exhibition software firm Vista Entertainment Solutions had…

CinemaCon 2014: Press Release Roundup

PLEASE NOTE: If we missed any individual press release it was not done purposefully. If you would like us to include a CinemaCon related press announcement in a future roundup, please forward it to tips@celluloidjunkie.com. Historically companies and organizations doing business at trade shows and c…

Ted Schilowitz

Ted Schilowitz and Barco Set To Announce New Secret Project at CinemaCon

Ask Ted Schilowitz whether he works in either technology or motion picture production or computer hardware or high resolution imaging or marketing, and the answer you’re most likely to receive is, “Yes”. The technologist was recently tapped by Barco, the cinema technology company,…

Audience Entertainment Is Helping Moviegoers Become A Part of the Story

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=rtQ9XMKW9FI[/youtube] Now that the worldwide digital cinema rollout is nearing completion, with most of North America and a majority of Europe and Asia converted, companies, business models and content will begi…

Hal Douglas and the Evolving Art Form of Movie Trailer Voice-Overs

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=fVDzuT0fXro[/youtube] It’s been a week since we learned about the passing of voice-over legend Hal Douglas at the age of 89. If that name doesn’t ring a bell, then you probably don’t work in th…

Vista Serves Up The Future of In-Seat Ordering

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=g9nZf-7gC5U[/youtube] I am always pleased when an email arrives from Murray Holdaway and/or Derek Forbes. They are, respectively, the CEO and President of North America for Vista, an entertainment software compa…

2014 CinemaCon App Alert

CinemaCon Mobile App Gets Pushy… In A Good Way

For those attending the upcoming CinemaCon trade show later this month who still haven’t downloaded the event’s official mobile app you’ve already missed out on a number of announcements sent out by the National Association of Theatre Owners, the organization running the conference…