Betson Enterprises

Location: Julius Ballroom — Booth 715J

Top Gun: Maverick Arcade Cabinet (Raw Thrills & Play Mechanix)

What’s New:
Betson is showcasing the “Top Gun: Maverick” arcade system from Raw Thrills and Play Mechanix, bringing a large-format, motion-based flying experience tied to the well-known film franchise to cinema and entertainment venues.

What It Is:
The attraction is a flight-based arcade game featuring a motion platform, dual 65-inch displays, and a cockpit-style setup with flight stick and throttle controls. The system supports linked cabinets — up to four units — enabling multiplayer gameplay built around competitive missions and score-based progression.

Why It Matters:
For cinema operators, large-format arcade attractions offer a way to increase dwell time and drive incremental spending in lobbies and adjacent spaces. Recognizable IP, particularly tied to theatrical releases, can further enhance visibility and engagement.With its combination of motion simulation, multiplayer capability, and familiar branding, “Top Gun: Maverick” is positioned as a high-impact attraction designed to draw attention and encourage repeat play, particularly in locations already incorporating family entertainment centers (FEC) or experiential elements.

Brunswick Bowling Products

Location: Julius Ballroom — Booth 920J

Spark Immersive Bowling & Sync Platform

What’s New:
Brunswick is highlighting ongoing updates to its Spark immersive bowling experience and Sync operating platform at CinemaCon, including new interactive content and continued refinements driven by operator feedback.

What It Is:
Spark adds projection-based gameplay and dynamic visuals to bowling lanes, turning them into interactive environments with themed experiences and social features. Sync is Brunswick’s integrated platform for scoring, POS, and venue management, incorporating tools such as mobile ordering and payments.

Why It Matters:
For operators incorporating location-based entertainment alongside cinema, keeping attractions fresh while maintaining operational efficiency is an ongoing challenge. Content updates and interactive features help sustain repeat engagement, while integrated systems can simplify day-to-day management across attractions and food and beverage.

By combining an evolving experience layer with a unified operating platform, Brunswick is positioning its offering as a connected system that supports both guest engagement and backend operations.

Delta Strike

Location: Julius Ballroom — Booth 331J

Laser Tag & Delta Matrix LED Game Floor

What’s New:
Delta Strike is showcasing its Delta Matrix LED game floor, a recently introduced attraction, alongside the latest generation of its laser tag system at CinemaCon.

What It Is:
The Delta Matrix is an interactive LED floor featuring a library of games designed for both competitive and social play, suitable for a range of age groups and venue types. It is complemented by Delta Strike’s laser tag system, a scalable, arena-based attraction built for high-throughput gameplay with customizable formats and layouts.

Why It Matters:
For operators exploring ways to expand beyond traditional exhibition, combining different types of attractions can help create a more flexible use of space. Open-format experiences like interactive floors can accommodate quick-turn play, while structured attractions such as laser tag support longer, group-based sessions.

Together, these formats allow venues to cater to different audience segments and visit patterns, offering a mix of experiences that can encourage repeat visits and broaden overall appeal.

Intercard

Location: Julius Ballroom — Booth 732J

Impulse Plus Hybrid Payment Reader

What’s New:
Intercard is introducing the Impulse Plus, a hybrid payment reader that allows arcade games to accept both traditional coin-based play and modern cashless payment methods, including credit cards.

What It Is:
The Impulse Plus is designed for entertainment venues operating a mix of legacy and updated systems, enabling operators to support multiple payment types within the same environment. It also provides real-time reporting on transactions, allowing operators to track performance across both cash and card-based activity.

Why It Matters:
As more cinemas incorporate arcade and location-based entertainment elements, payment flexibility becomes an important consideration. Many venues still operate coin-based equipment while also looking to accommodate card and mobile-first consumers.

Hybrid systems like the Impulse Plus offer a way to bridge that gap, allowing operators to modernize payment options without fully replacing existing equipment. This approach can help reduce friction at the point of play while giving operators better visibility into spending patterns across their entertainment offerings.

QubicaAMF

Location: Augustus Ballroom — Booth 2504A

Fly’n Ducks Duckpin Bowling & Neoverse Entertainment Environment

What’s New:
QubicaAMF is showcasing a compact bowling and immersive entertainment setup at CinemaCon, combining its Fly’n Ducks duckpin lanes with the Neoverse digital environment.

What It Is:
Fly’n Ducks is a smaller-footprint duckpin bowling system designed for venues where traditional lanes are not practical. The format simplifies operations by removing requirements such as specialized footwear and lane conditioning, making it easier to integrate into mixed-use entertainment spaces.

Paired with it is Neoverse, a venue-wide visual system built around large-format LED displays, synchronized lighting, audio, and interactive content. The platform is designed to transform bowling areas into more dynamic environments, with the ability to display branded content and live video feeds alongside gameplay. The setup is supported by QubicaAMF’s BES NV system, which introduces a more intuitive, streaming-style interface for guests.

Why It Matters:
Cinemas continue to figure out ways to extend dwell time in their venues while diversifying revenue. Thus, compact attractions that fit within existing footprints are becoming more attractive. Bowling, particularly in smaller formats, offers a familiar, repeatable activity that can complement the cinema experience.

At the same time, the integration of large-scale visuals and digital content reflects a broader shift toward more immersive, multi-use entertainment spaces. Systems like this aim to bring together physical activity and visual engagement, aligning more closely with the expectations audiences have for premium, experience-driven venues.

Shaffer Distributing

Location: Julius Ballroom — Booth 226J

Arcade Game Portfolio – ICEE Slush Rush, Star Wars Coin Pusher, Smurfs Goal Champs

What’s New:
Shaffer Distributing is highlighting a selection of arcade and redemption games at CinemaCon, including licensed and brand-driven attractions designed for high-traffic entertainment environments.

What It Is:
The lineup includes ICEE Slush Rush, a multiplayer skill game where players race to fill cups under time pressure, as well as a Star Wars-themed coin pusher developed with Lucasfilm and Disney. Also featured is Smurfs Goal Champs, a soccer-based redemption game built around quick-play mechanics and repeat engagement .

Together, the portfolio reflects a mix of recognizable IP and simple, accessible gameplay formats commonly used in arcade and family entertainment settings.

Why It Matters:
When it comes to cinema lobby entertainment and adjacent attractions, arcade games remain a straightforward way to increase dwell time and generate incremental revenue. Licensed content, in particular, can help draw attention and connect with audiences already engaged with theatrical brands.

Short-session, repeatable gameplay formats are also well suited to cinema environments, where guests may be looking for quick activities before or after a screening.