GDC Technology America, LLC (‘GDC’), a leading global provider of digital cinema solutions for The Americas region, announced today a strategic relationship with Coming Attractions Theatres, Inc. (‘Coming Attractions’) to implement its objective of improving the moviegoing experience by deploying GDC’s cinema enterprise software, including its TMS Theatre Management System and CMS Central Management Enterprise Software. The agreement will ensure a fully automated workflow at all 16 theatres with each location installed with TMS-2000. The agreement includes installing CMS-3000 at Coming Attraction’s head office in Ashland, Oregon, monitoring 137 screens across its 16 theatre operations. This covers all showtimes and content management, and aims to reduce booth operations costs. The installation will be facilitated by American Cinema Equipment, Inc. (ACE), which will also provide services for the deployment and beyond.

Coming Attractions was founded in 1985 in Ashland, Oregon, home of the acclaimed Oregon Shakespeare Festival. The company’s founder, John C. Schweiger, had been a senior executive with major corporations before settling in Ashland and developing an interest in the local movie theatre, which has a history dating back to its opening in 1937.

After renovating and operating Ashland’s Varsity Theatre, Mr. Schweiger’s enthusiasm for the film exhibition industry and helping young adults go to college fueled his company’s expansion while acquiring or building additional theatres in smaller to medium-sized markets up and down the Pacific Northwest (Washington, Oregon, Northern California, and most recently Alaska). Coming Attractions surpasses its patrons’ expectations by continuously providing modern, state-of-the-art theatre complexes that boast all the amenities of larger facilities in more cosmopolitan cities.

“We are committed to providing our patrons with an exceptional entertainment experience,” said James Sandberg, vice president of film & chief technology officer. “We rely on our digital cinema partners, such as GDC, to provide innovative technologies to deliver tools that allow us to operate more efficiently. GDC’s enterprise software was selected for its user-friendly interface and US-based support team’s reputation for providing outstanding technical and customer services and ease of operation and labor-savings.”

“Our enterprise software was developed from our over 20-year knowledge of digital cinema to provide our customers with the flexibility and scalability necessary to operate cost-effectively,” said Annie Wang, president of GDC Technology America, LLC. “The deployment of our CMS-3000 will provide them with technology ahead of its time, solving operational issues with automation designed for today and tomorrow’s digital cinema world.”

About Coming Attractions
Coming Attractions Theatres has been bringing entertainment to Southern Oregon since 1985 and operates multiple theatres and family entertainment centers in Oregon, Alaska, Washington, and Northern California. Coming Attractions Theatres is dedicated to presenting the finest in quality movie entertainment.

About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema media server for both projector and LED cinema display, content storage system, cinema audio processors, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers and cinema audio processors. In addition, GDC also provides a suite of digital cinema products and services, including cinema projectors, LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).