GDC Upgrades Premium Cinemas in China, USA and Vietnam to DTS Surround Cinema

GDC announced that the rollout of DTS Surround has begun with 7 cinema halls either installed or committed to installing DTS Surround Cinema

GDC Media Servers with Built-in Audio Processor and AIB-3000 Standalone Audio Processor Designed to Support DTS Surround to be Showcased at CinemaCon 2024

Las Vegas, NV ( April 8, 2024 ) -

GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today that the rollout of DTS Surround has begun with seven cinema halls either installed or committed to installing DTS Surround Cinema including five cinema halls in China, one in the United States and one in Vietnam. In the US, the LOOK Dine-In Cinema Glendale in the Los Angeles area is the first theatre to upgrade its largest auditorium to DTS Surround Cinema. In Vietnam, CGV Vincom Grand Park will feature DTS Surround Cinema in one hall when it opens. The cinema is located in Ho Chi Minh City within the Vincom Mega Mall Grand Park and is scheduled to have its soft opening in late April 2024. The five cinemas in China include:

  • Capital Cinema, Beijing
  • China Film Cinema (Dang Shi Guan CINITY), Beijing
  • Lumière Beijing Parkview Green Cinema, Beijing
  • SFC Cinema (Metro City), Shanghai
  • Xing Bo International Theatre, Tianjin
  • In addition, the Lumière Pavilions have entered a Strategic Framework Cooperation with GDC to upgrade 20 cinema halls within two years.

    Key Benefits of DTS Surround Cinema

  • Using Existing DCP Formats: Theatres using the built-in DTS Surround audio processor and certified DTS Surround Cinemas can playback SMPTE and interop standard DCPs with 5.1/7.1 surround audio track.
  • Every Movie will Sound as Intended: Featuring extended optimized X-curve targets and state-of-the-art tuning practices that deliver a stunning sound quality with the DTS Surround frequency range to significantly improve the overall quality of the listening experience in surround sound theatre.
  • A Stepping-stone to DTS:X for IAB: Certified DTS Surround Cinemas feature the core components of DTS:X installations and are easily upgradable to DTS:X for IAB.
  • Strong Identity to Moviegoers: Since 1993, the DTS brand has been synonymous with innovation and the highest-quality sound.
  • “DTS is one of our most important strategic partners,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology Limited. “GDC now offers cinema owners worldwide two sensational audio formats to playback the filmmaker’s audio intent. The moviegoer’s listening experience will be greatly enhanced with DTS:X for IAB object-based audio and now with DTS Surround Cinema.”

    Two Powerful GDC Solutions to Support DTS Surround Cinema

    In August 2021, GDC introduced new media servers with a built-in cinema audio processor option based on the architecture of the SGS-certified SR-1000 IMB. This year, surround bass management for DTS Surround Cinema was incorporated into the media server.

    Additionally, GDC will unveil its AIB-3000 16-channel DTS Surround audio processor with bass management at CinemaCon. The AIB-3000 is a standalone 5.1, 7.1, and 15.1 cinema audio processor compatible with all current and legacy media servers. The AIB-3000 can also create a sensational surround sound experience for certified DTS Surround Cinema auditoriums by achieving precise sound system calibration and full-range surround speakers with its enhanced bass management.

    A proud major sponsor of CinemaCon 2024

    Once again, GDC is proud to support the world’s largest cinema convention and trade show as a major sponsor of CinemaCon. In addition, GDC is the co-sponsor of the International Day Breakfast on Monday, April 8, starting at 8:00 am in the Palace Ballrooms l and ll, Emperors Level. Also on Monday, April 24, GDC will host an invitation-only special event for its dealer network from 5:30 pm to 7:00 pm.

    About GDC Technology Limited
    GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider with its manufacturing facility certified with ISO 9001:2015 by SGS. GDC develops, manufactures, and sells cinema projector, media server for both projector and LED cinema display, content storage system, cinema enterprise software including theatre management system and advanced cinema automation system for the global cinema industry. GDC is a licensee of the DTS Surround and DTS:X with IAB, the object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including LED cinema, 3D product, audio equipment, projector lamp, post-production service, and Electronic Delivery System (EDS).