Jumanji and the Jedis Strike Again With Combined $102 Million Holiday Cash Grab. This Weekend at the Boxoffice.

By and Jim Amos | December 31, 2017 8:17 pm PDT

WEEKEND RECAP

Don’t look now but despite a USD $52 million three day take here in North America, “The Last Jedi” is about to be lapped by Sony’s “Jumanji” reboot.  Many four day projections (including New Years Day) have Dwayne Johnson et al passing the latest Star Wars to actually win the extended weekend. Raise your hand if you thought THAT would happen. Put your hands down everyone on the Sony lot.

“The Last Jedi” passed the USD $1 billion mark worldwide this weekend, currently sitting with USD $517 mil domestic and USD $523 internationally but the real story here is the four quadrant success of “Jumanji”. It racked up over USD $50 million this weekend, up 39% from last weekend, and seems to have caught a runaway train of boxoffice success. Hats off to everyone associated with the film, especially the main stars who are everywhere and have succeeded brilliantly in making this appealing to all ages. After watching Dwayne, Jack, Kevin and Karen on the Graham Norton Show this past week even I wanted to see the film, despite still getting a case of the shakes every time I hear the title, thinking back to our lovely experiences selling the movie at Sony back in 1995.

Elsewhere, “The Greatest Showman” experiencing the largest uptick over the holiday week, up a whopping 73% over last weekend. “Pitch Perfect 3” and “Ferdinand” keep chugging along and are at USD $64 million and USD $53 million respectively.

The one lone holiday week opener was Sony’s “All the Money in the World”, which didn’t quite live up to its title with a USD $5 million weekend (cume USD $12 million). The film needed to stand out in this crowd and a 77 RT score and a just-ok Cinemascore of B did it no Christmas favors.

We will end the year around $11+ billion, in line with 2015 and down slightly from 2016. One side note, that $523 international total for “The Last Jedi” does not include China as the film won’t open there until this coming weekend.

AT THE ART HOUSES

Usually in this space we tackle limiteds and/or exclusives but with so many different release plans over the holidays we’ve listed anything under 1,000 screens.

DARKEST HOUR–USD $5.2 million / 943 locations / USD $5,600 PLA (See it for Oldman’s gripping performance)

THE SHAPE OF WATER–USD $3.9 million / 756 locations / USD $4,600 PLA (Never have been a GDT fan so it wasn’t my fave of the season. But Michael Shannon’s villain is truly terrifying)

LADY BIRD–USD $1.4 million / 392 locations / $3,600 PLA (Terrific debut from Greta Gerwig.)

CALL ME BY YOUR NAME–USD $703K / 115 locations / USD $6,100 PLA

THREE BILLBOARDS…—USD $665K / 266 locations / $2,500 PLA

THE POST—USD $539,000 / 9 locations / USD $60,000 PLA (The best thriller of the year is about whether or not to publish a newspaper story. Who knew? Vaults to the top of the Best Picture list)

PHANTOM THREAD–USD $220,000 / 4 locations / USD $55,000 (DDL walks around in an unlikeable mumbling stupor for two hours as if he’s recently been struck in the head by a blunt instrument. 30 minutes in you’ll wish you had been as well. Monotonous, pompous and as dreadfully dull as a six hour lecture on the Dewey Decimal System)

FILM STARS DON’T DIE IN LIVERPOOL–$36,000 / 4 locations / USD $9,000 PLA (Though the story borders on the pathetic, the performances, especially by Jamie Bell and Julie Walters are excellent)

(source: comScore)

(source: comScore)

OTHER ITEMS OF NOTE

  • The end of the year has brought yet another round of run-for-your-lives-citizens articles over the state of the theatrical boxoffice. Funny how other industries report sales figures, not number of items sold. When you read a report on, for example, concert tours, you never read how many people attended a tour, simply the gross revenue from that tour. The same for someone like Amazon. Total revenues are quoted, not number of items purchased.  Evidently we’re held to a different standard
  • Pursuant to the above mini-rant, the best and most concise analysis of the state of the industry comes from Phoenix Theatres Entertainment CEO Phil Zacharetti in Friday’s Los Angeles Times who put it this way, ““Look what happens when you put out a good film that people want to see. It breaks records. When you put out mediocre product, people aren’t stupid.” Any questions?
  • AMC Theatres recently sent a survey to their Stubs loyalty club members asking their opinion on whether they would be interested in in-theatre variable pricing, meaning paying a higher price for what are deemed to be the best seats in the house versus a reduced price for the first few rows.
  • Next up in our Oscar predictions segment is Best Supporting Actor. DEFINITES-Willem Defoe (“The Florida Project”), Sam Rockwell (“Three Billboards…”), Armie Hammer (“Call Me By Your Name”). POSSIBLES-Mark Rylance (“Dunkirk”), Richard Jenkins (“The Shape of Water”), Bob Odenkirk (“The Post”), Michael Shannon (“The Shape of Water”). DARK HORSES-Depending upon whether the studio positions him as actor or supporting actor, Jamie Bell (“Film Stars Don’t Die in Liverpool) and Paul Walter Hauser (“I, Tonya”).

THIS COMING WEEKEND-WIDE RELEASES

“Insidious: The Last Key” (Universal)—A dozen years ago, studios woke up to the fact that the first week of January can be an opportune time to toss a horror film into the boxoffice mix. Universal first realized that back in 2005 when their “White Noise” nearly stole the weekend from all of the Christmas holdovers with a stunning USD $25 million opening. It remains Michael Keaton’s second biggest non-franchise opening of his career. This year, Universal returns to the scene of the crime by slotting the fourth installment of their “Insidious” series onto the release schedule. Screening reactions have been tepid to put it mildly and the film hasn’t been made available for a Rotten Tomatoes score. Anyone shocked by that?

The Verdict: Unfortunately, the franchise, if one can call it that, has been going in the wrong direction lately, both Stateside and overseas. Chapter 2 was the high point at USD $83 million domestic and USD $78 million internationally. Chapter 3 wasn’t quite so fortunate, dropping back to USD $54 million here and USD $60 mil overseas. It would stand to reason that, with no real new hook this time out, that the fourth offering in the series would suffer yet another decline. Yet something is feeling like this chapter rebounds a bit, especially with no horror title having been in the marketplace since October. USD $16 million.

“Molly’s Game” (STX)—This film was previewed in last week’s article when STX released it on a limited basis over the holiday. It grossed USD $2.3 million in only 271 locations  and now is scheduled to expand to 1,500 theatres. An 81 RT score is good but not overwhelming and the film will need all the help it can get to separate itself from the other Christmas adult titles.

The Verdict: The movie is finding an audience in its initial limited release and Jessica Chastain’s performance is garnering Oscar buzz. Also, Aaron Sorkin’s name still provides a film with street cred. There is just a mass of competition sitting out there so USD $7 million feels about right, most of it coming from the coasts.

THIS COMING WEEKEND-LIMITED AVAIL TITLES

Nothing of note

EVENT CINEMA

The Event Cinema world recovers from Christmas, New Years and Boxing Day this week but comes back with a vengeance starting on January 10th.

CJ QUOTE OF THE WEEK

“Filthy Minkee.”

–Return of the Pink Panther (1975)

 

Jim Amos
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Jim Amos

Founder at Scout53
Founder of Scout 53 Entertainment Consulting. Former President of Distribution at Sony Pictures and Head of Theatrical Sales at Fathom Events and STX Entertainment. Husband, vegan, Anglophile and one-eyed rescue cat owner.
Jim Amos
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