Kodak Reaffirms Its Commitment To Film

By Carolyn Giardina | June 1, 2010 10:17 am PDT

Kodak restated an unwavering commitment to film this morning, with an announcement that it has added two new films to its Vision3 family.

The stock additions include a medium-speed, tungsten-balanced color negative camera film, and a color intermediate designed for digital post workflows.

“These new Vision3 films are the tangible results of our ongoing commitment to filmmakers,” said Kim Snyder, president of the Entertainment Imaging Division, and vice president of Eastman Kodak Company, in a released statement. “By capturing the highest possible amount of image information, far more than any digital format, the Kodak Vision3 family of films gives the filmmaking community incomparable flexibility throughout the motion picture chain. That translates directly to time and cost efficiencies on set and in post, and greater creative control no matter what workflow is followed.”

From the press release:

Vision3 5213/7213 is a 200-speed, tungsten-balanced film. It features extended latitude, enabling cinematographers to record more details in highlights, and delivers finer grain for natural-looking images in the darkest areas. The emulsion is optimally designed for both controlled interiors and challenging high-contrast exteriors, and is available in all formats (65 mm, 35 mm, Super 16 and Super 8).

KODAK VISION3 Color Digital Intermediate Film 5254/2254 is designed for use with contemporary film recorders – both laser recorders and numerous CRT recorders that are still widely used in the marketplace. The imaging characteristics of this new intermediate film enhance the speed and efficiency of DI postproduction while rendering noticeably sharper images that more faithfully represent the intentions of filmmakers.

Having tested the new film, American Society of Cinematographers president Michael Goi said in a released statement: “Kodak’s new Vision3 200T 5213 stock is a significant improvement over the already excellent Vision2 5217. Reds in skin tones have a noticeably more natural balance, and I felt I could almost touch the high resolution results in texture.”

More to come from the ASC on Thursday, when it officially reopens its historic ASC clubhouse in Hollywood, following an extensive renovation.