Tag Archives: ISDCF

Some Bright Ideas At ISDCF’s 3D Luminance Level Demo

jerry-pierce-isdcf-3d-demo

ISDCF Chairman Jerry Pierce

On Tuesday at the AMC Burbank 16 in Burbank, CA, the Inter-Society Digital Cinema Forum (ISDCF) held a luminance level demonstration of digital 3D content which had been mastered for different light levels.  The ISDCF is not a standards body and thus the demo was not a test, but simply a way for industry professionals to see what 3D content would look like at brighter levels than the 4 foot-lamberts (ftL) to 4.5 ftL that is common luminance for most 3D movies today.  One of the goals was to examine the emotional and technical impact of screening the content at different luminance levels.

Speaking of the content, material from the following films was shown:

  • “Journey To The Center of the Earth 3D”
  • “Miley Ray Cyrus/Hannah Montana: Best of Both Worlds”
  • “The Polar Express”
  • “Tokyo Mater”
  • “U2:3D”

A brand new Christie XD projector was brought in and connected to Doremi DSVJ2 server.  Since it already existed at the theatre, the RealD XLS system was employed as the 3D technology.  As well, RealD’s dynamic EQ was used to “ghostbust” the content as it was piped between the server and the projector.  The Christie projector was set to triple flash (show each frame three times per  eye).

Unfortunately, the ISDCF did not receive raw footage so that they could be timed from scratch.  Instead they received material that had already been mastered for 4.5 ftL.  Any adjustments made to master the content for higher luminance levels were made on top of this.  As well, all of the clips were either set at night or were indoors.  There was no daylight footage.  All of the clips were originally shot on digital rather than film.

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ISDCF To Hold Demo Of 3D Luminance Levels

inter-society-logoEver wonder what digital 3D would look like at 14 foot-lamberts (ftL) rather than the dim 4 ftL at which it is usually projected?  If so then you’ll want to sign up for a 3D demo being held by  the Inter-Society Digital Cinema Forum (ISDCF).  On March 24th at the AMC Burbank 16 in Burbank, CA, the ISDCF will be screening a clip reel of 3D material at multiple luminance levels including 4.5, 6, 10, and 14 ftL luminance.  The same material will be screened at two separate demos, one at 10:00 am and one at 12:00 pm.  If these screenings times fill up there is talk that an 8:00 am session will be added.

ISDCF is being careful to let attendees know their demo is for educational purposes only.  It is not a test and no recommendations will be made upon its completion.  The purpose of the demonstration is to show industry professionals how different luminance levels impact the projection of digital 3D images and to help initiate discussion.

Clips being shown represent the usual round up of 3D titles including “Polar Express”, “Beowulf”, “Journey to the Center of the Earth” and “U2:3D” among others.  The content will be projected across a 62’ throw onto a 35’ silver screen using a Christie projector outfitted with RealD’s 3D system.  The address of the demo is as follows:

AMC Burbank 16
125 E. Palm Avenue
Burbank, CA 91502

More information about the demo and a link to RSVP can be found here.

UPDATE: March 13, 2009 – Because both demonstrations filled up with over 100 people so quickly, it looks like the ISDCF will add a third demo time. They are trying to add a show at 1:30 pm, but have not confirmed the time with AMC. If they can’t get that time, they will add a 9:00 am show, move the 10 am show to 10:30 am.  Stay tuned for confirmation of the third time, as it may require those who have RSVP’d already to do so again.

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