Emerging Pictures will be offering non-profit art houses an interesting way to make a few extra dollars this June. The company, which runs the largest digital alternative content theatre network in the United States, is making a special version of Bruce Springsteen & The E Street Band’s concert film “London Calling: Live in Hyde Park
Indie film theatres or community culture centers which have official 501-(c)(3) non-profit status will be able to screen the film for audiences up to three times between June 10th and June 21st in advance of the title’s DVD and Blu-Ray release on June 22nd, almost a year to the day that Springsteen performed the concert in London’s Hyde Park.
As a means of offering financial and promotional support for ongoing digital cinema programs, non-profit venues that show the 90 minute film will be allowed to keep 100% of the box office gross. Commercial cinemas are also invited to screen the Springsteen concert film after agreeing to donate box office receipts to The Danny Fund and the Melanoma Research Alliance. The fund was established in 2008 after E Street keyboardist Danny Federici passed away in 2008 due to skin melanoma.
Commenting on the benefit screenings Barry Rebo, co-founder of Emerging Pictures, said:
“With the warm weather just now coming on, it’s especially timely to warn folks about the dangers of the sun. For sheer joyousness, an outdoor Bruce Springstten & The E Street Band experience is perfection.” Read More
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