Arriving at McCarran International Airport in Las Vegas for my return flight from CinemaCon last month I was greeted at the gate by a potpourri of industry professionals, as was to be expected. There were engineers and sales reps from manufactures such as QSC and Volfoni, studio distribution executives from the likes of Twentieth Century Fox and film buyers from exhibition chains both large and small.
Among this assemblage was Nikki Rocco, the president of domestic distribution at Universal Pictures, who at the time was using an iPad to work on something I could only assume must be very important. Earlier today Universal announced Rocco will retire at the end of 2014 after spending 47 years with the company, the last 18 as the first woman ever to head up distribution at a major studio.
Just three days before I watched Rocco walk CinemaCon attendees through Universal’s summer slate during the studio’s annual presentation of its upcoming releases. As I listened to Rocco skillfully introduce titles such as the raunchy comedy, “Neighbors”, Seth MacFarlane‘s “A Million Ways to Die in the West” and the James Brown biopic “Get On Up”, I was once again reminded just how talented and special she is as a person and an executive.
If spending nearly five decades at a single company wasn’t evidence enough to demonstrate just how special Rocco is, consider for a moment that the company at which she has spent her entire professional career is a movie studio. How many studio executives in senior management roles make it past the decade mark at just one company? Not very many. Especially ones that joined their studios as paid interns in 1967.
On top of that, Rocco has been able to survive as the head of distribution during several ownership and leadership changes at Universal. Seagrams purchased the studio the year before Rocco was named the head of distribution in 1996. This was after five trying years under the ownership of Matsushita Electric. In 2000 Universal was sold to Vivendi, a french water utility, transforming into Vivendi Universal. By 2004 Universal was sold again, this time to GE, which already owned NBC, the broadcast television network, thus creating NBCUniversal. Cable operator Comcast then bought a controlling share of NBCUniversal in 2011 and acquired the company outright in 2013.