Warner Bros. Pictures and ScreenX To Release up to Five Titles in the 270-Degree, Panoramic Format in the Next 12 Months
"Aquaman," "The Nun," and "Shazam!" Already Confirmed Following Success of "Rampage"
CJ 4DPLEX announced today that Warner Bros. Pictures intends to release up to five titles within the next 12 months, including “The Nun” in September, “Aquaman” in December, and “Shazam!” in April 2019, with additional titles to be confirmed later this year. This will build on the success of Rampage, which was released earlier this month in the panoramic, 270-degree, premium cinema format.
“Warner Bros. continues to be our strong partner, and we are thrilled to release five new titles from their upcoming film lineup. We look to expand the reach of this new technology that we feel will change the moviegoing experience for the better in the years to come,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.
“As we look toward the future, we are excited to bring new films to theatres that take advantage of innovative formats like ScreenX,” said Thomas Molter, EVP of International Distribution and Exhibition Strategy, Warner Bros. Pictures. “As a company, we’re always looking to engage audiences by telling great stories in unique ways, and CJ 4DPLEX allows us to utilize new technologies that bring an immersive experience to film-goers.”
Since making its CinemaCon debut in 2015, ScreenX, the world’s first multi-projection cinematic system that provides an immersive, 270-degree panoramic film-viewing experience, has quickly enhanced its international reach, successfully screening Hollywood blockbusters and local feature films alike.
In the past 12 months, ScreenX has seen a surge in the number of ScreenX installed auditoriums, which have grown from 107 to 142, a 33% increase year-over-year. Additional screens are expected to be equipped with the unique technology across China, the U.S. and Europe in the coming year, expanding current total screens by 25% by the end of 2018. This includes a deal with B&B Theatres announced earlier this week that will bring four new ScreenX locations to the U.S. through 2019, including one in Liberty, MO, that will be the largest ScreenX in the world.
Also at CinemaCon, CJ 4DPLEX is showcasing a wide array of immersive cinema technologies and future of cinema concepts that will positively impact the theatre from the lobby to the auditorium, including several virtual reality based experiences and the U.S. debut of “4DX with ScreenX.” Available for demo in Roman Ballroom II, ‘4DX with ScreenX’ combines the motion seats and environmental effects of 4DX with the panoramic ScreenX format in the same auditorium.
ScreenX is the world’s first multi-projection system designed to enhance the cinematic immersiveness of the theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company’s industry-changing “next cinema formats”, alongside 4DX, the global-leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. To date, ScreenX has been installed in over 142 screens around the world, including 86 screens in South Korea; 44 screens in China; 3 in the United States; 4 in Turkey; 2 in Vietnam and 1 in Thailand, Japan, and Indonesia.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more information, please visit www.cj4dplex.com.