VUE selects Unique X’s suite of products? for entire European circuit

Dublin, Ireland ( June 21, 2022 ) -

Unique X, the world’s leading cinema software and content delivery company is proud to announce a new agreement with VUE International to supply its suite of sophisticated autonomous cinema products to all theatres across the VUE circuit. 

Unique X will supply RosettaBridge Theatre Management System, RosettaNet Circuit Management System, BaseKey and RosettaLive to all cinemas. In Poland, VUE will additionally deploy Advertising Accord and Smart Trailering for preshow services. Existing agreements for Smart Trailering and Unique X’s global DCP delivery platform MovieTransit will be extended in selected territories. 

This agreement adds 1,992 screens across 228 cinemas in the UK, Ireland, Denmark, Germany, Italy, Poland, Netherlands and Lithuania, further strengthening Unique X’s position as the leading supplier of intelligent, autonomous cinemas software solutions. 

RosettaBridge Theatre Management System is the cinema’s operational hub, integrating with cinemas  POS for schedule, creating ShowPlayList from templates to build shows, allowing pre-show integration with an advertising or trailer provider. With centralised territory-wide content and playlist management functions, RosettaNet Circuit Management System can guarantee the continuity of showings across all sites, ensuring the same high-quality product is delivered to all shows for all customers, at whichever site. Basekey ensures KDMs are delivered safely and fully automatic to cinemas, removing the need for manual intervention to ingest KDMs in cinemas. Smart Trailering is the only trailer scheduling solution in the market which allows film departments to centrally schedule trailer campaigns from an intuitive user interface, with automated delivery into the SPL.

Unique X’s Chief Commercial Officer Phil Morris said ”We are delighted to have extended our relationship with such a well respected cinema operator. By adding RosettaBridge Theatre Management System and RosettaNet Circuit Management System to the existing services VUE can really harness the power of Unique X’s full suite of products.  VUE will be able to operate incredibly efficiently with automated services, freeing them to focus on creating fantastic customer experiences.” 

VUE’s [Chief Information and Technology Officer Roland Jones] commented: “Unique’s product suite is unrivalled in terms of its functionality and innovation. We look to partner with vendors who have shown a long-term commitment to cinema, and Unique’s clear identity shines through in the quality of their product suite. We look forward to continuing a long and fruitful partnership.”


About VUE International

Vue International is one of the world’s largest privately owned cinema operators, spanning nine countries, 228 sites and 1,992 screens including: United Kingdom, Ireland, Germany, Denmark, Netherlands, Italy, Poland, Lithuania and Taiwan. From its inception in May 2003 Vue International has grown organically and through strategic acquisition to deliver a premium out-of-home entertainment experience by combining the best content, with the best technology in the best environment. 

About Unique X

Unique X is a brand for the future of digital cinema, providing revenue generating products intelligent autonomous solutions and content services. Unique X operates in 90 countries globally and specializes in delivering innovative cinema software. To date, more than 400 million GB of data have been transferred, and over 500 million advertising playlists have been delivered. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering, and our B2C private cinema hire platform Book The Cinema.



Unique X
Phil Morris
Chief Commercial Officer