Vista Group Company Maccs Launches New Theatrical Distribution Solution ‘Mica” for Independent Distributors

Mica from Maccs

Developed in the Cloud and Offering Continual Stream of New Features, Mica is a Hit with Early Adopters

Amsterdam ( September 2, 2020 ) -

Maccs, the largest developer of distribution software for the global film industry, has announced the launch of a new system for independent distributors. Purpose-built from the ground up, Mica meets the needs of the under-served independent distributor market at a crucial time in the global cinema environment.

Mica enables distributors to easily create and manage bookings and terms, automatically generate shipment orders for content and keys, automatically collect box office returns and inform release strategies through comprehensive data analytics. Mica is built using the latest in cloud technologies using a software as a service (SaaS) model that is available anywhere with an internet connection, with an interface optimized for PC, mobile and tablet.

“Maccs has leveraged its 25 years of experience to create mica, a completely new product for independent distributors at an affordable price,” says Maccs CEO George Eyles. “We’re getting overwhelmingly positive feedback from the customers already using the product. This signals that Maccs is an ardent champion of the independent distributor sector and underscores our commitment to deliver industry-leading solutions to all our customers.”

Mica has launched in the Netherlands and the USA and will enter other key markets across Europe and Asia during the remainder of 2020. The new product takes the complexity out of operations and allows distributors to focus on sales and the running of the business through the automation of key tasks that previously were executed via spreadsheets and emails.

Early adopters have been unanimous in their praise of the new solution.

“From a theatrical sales perspective mica has provided a number of efficiencies enabling our teams to book cinema, manage terms, and automate content ordering and box office returns via a single dashboard,” says Miranda Horsmeijer, Sales Manager at The Air in the Netherlands. “Being cloud-based means, we were able to start using mica immediately with no on-site installation and continue to benefit from the product updates as soon as they’re deployed.”

“Working closely with customers gave us invaluable insight into how best to develop this product,” Eyles continues. “The independent distributor market is a unique and vital part of the movie ecosystem and mica speaks directly to those needs. As VPF (Virtual Print Fee) agreements come to an end there is a growing opportunity for independent distributors to get screen time in cinemas and they will benefit significantly from having a system to manage operations.”

About Maccs
Maccs develops market leading theatrical distribution software for the global film industry. Maccs software is used by more than 100 distributors to distribute films in more than 50 countries. Clients range from small independent distributors to major international distributors. The Maccs software portfolio includes an integrated theatrical distribution system, with Rights & Royalties and Print & Advertising modules. It also includes MaccsBox & DCinemaHub, an online platform that automates content ordering, delivery reporting, gross box office & eBOR collection and invoicing. Maccs’s customers include some of the world’s largest movie studios, like Paramount Pictures International and Warner Bros. A company of Vista Group International (NZX: VGL, ASX: VGL), Maccs’s operations are based in Los Angeles, The Netherlands, Germany, and Australia.

About Vista Group
Vista Group International Ltd (Vista Group) is a public company, founded in New Zealand in 1996 and listed on both the New Zealand and Australian stock exchanges in 2014 (NZX & ASX: VGL).  The Group provides software and additional technology solutions across the global film industry.   Cinema management software is provided by Vista Entertainment Solutions (‘Vista Cinema’), the originating business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based software for the independent cinema market), movieXchange (connecting the movie industry to simplify the supply of film media for promotion and the sale of movie tickets), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Cinema Intelligence (business intelligence solutions), Powster (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information), provide an innovative range of complementary products across additional film industry sectors, from production and distribution, to cinema exhibition through to the experience of the moviegoer.   Vista Group has offices located in New Zealand (Auckland HQ), Sydney, Cape Town, London, the Netherlands, Romania, Shanghai, Beijing, Los Angeles, and Mexico City.