At CineAsia this week, China’s V.Art Group Inc, specialists in 2D to 3D theatrical film conversion, announced they have signed a Memorandum of Understanding to enter into an exclusive partnership with Motion Picture Solutions Ltd (MPS), a leading international supplier of content mastering and distribution services, to provide 3D conversion services to MPS’s distributor clients.
“Our clients increasingly demand high-quality 3D versions of their films and today’s discerning audiences expect the standard of that content to reflect its premium positioning,” said MPS CEO Matthew Aspray. He added, “By combining our full service account management and secure content workflows with V.Art’s respected 3D conversion technology, we believe we have created a hugely attractive proposition for distributors. For those looking to add credible 3D versions to their releases to serve cinema audiences around the world, this partnership offers a quality, cost-efficient and managed end-to-end solution.”
John Troy, CEO at V.Art Group stated “Our company’s proprietary DXR® 3D conversion technology has a strong reputation within the industry, with a track record of its use on many major international box office hits. Content security is central to our service and, like MPS, our facility strictly adheres to the strongest guidelines to ensure protected workflows. As with MPS, we are known for our ability to offer scale and speed to projects, thanks in large part to our workforce of 200 skilled 3D artists, so we are excited at the opportunity to bring our creative talents to a wider audience.”
The partnership will see MPS provide its clients with a single-point of contact with dedicated account management and technical support for 3D conversion projects, ensuring high-quality output and feedback channels throughout the workflow, as well as QC facilities based in London and at MPS’s new facility MPSLabo, in Los Angeles.
Identified by the London Stock Exchange Group in May 2017 as one of its 1000 Companies to Inspire Britain, MPS is a leading film services company with its primary office in West London. Founded in 2005, the company operates globally, offering end-to-end solutions from digital cinema mastering and creative GFX through to distribution, KDM management and technical support for live event screenings and premières.
About V.Art Group Inc.
Set up in July of 2009 and operating, until recently, as Cubic Pictures, V.ART Group Inc. specialises in 2D to 3D conversion of motion picture contents — the first of its kind in China — using its proprietary DXR® technology, among other services including 3D subtitling, compositing, DCDM and DCP creation etc. With facilities in Beijing and Danyang and employing around 200 3D artists, the company provides high-quality services for leading feature film productions, as well as working on different formats including commercials, documentaries and television.