The(Any)Thing Becomes World’s First On-Demand Private Movie Theatre

The(Any)Thing Flips The Cinema Game - Anything, Anytime, Anywhere

Amsterdam ( November 26, 2020 ) -

Imagine seeing a film in a luxury private movie theater whenever you want, simply by booking it on an app. If the founders of The(Any)Thing have anything to say about it, you’ll be able to do this in more than 500 locations across Europe within five years. The(Any)Thing offers the world’s first on-demand film experience in boutique private movie theaters across the Netherlands.

It’s the greatest selection in the smallest theaters. The(Any)Thing offers on-demand private showings of the newest films at boutique movie houses. The app lets film-lovers easily book the film of their choice, with support from distributors such as Warner Brothers, Dutch FilmWorks, WW Entertainment, Independent Film, In The Air en Cinéart. The halls are equipped with the latest projection and sound technology to offer the best viewing experience.



Escape to a new cinematic experience while relaxing in high-end design, with hollywood-quality audiovisuals and ultimate comfort, at your favourite hotspot or hidden gem. The(Any)Thing is a nomadic experience and can be placed in a designer hotel, a topnotch restaurant, a museum or an industrial event space… the world is our oyster.


From the latest blockbusters, newest releases, great classics or your personal favourites – anything is possible. It’s all up to you because you pick what movie you want to see with a single tap on your phone.


The great thing is that you not only get to watch the movie you want, but you can also pick when. Whether it’s a Thursday night out with your friends, Friday date night or a lazy Sunday family afternoon – you pick the what, when and with whom.


Not only do you get to pick what you watch, when and with whom. You are also in charge of the settings of the room. With the app, the light, temperature and sounds are all under your control. Go Donnie Darko or keep it light and bright, just as some like it hot and some like it loud. You’re the protagonist.


The creative agency …,staat oversaw the creative design for The(Any)Thing’s first three cinemas. And as a trailblazer in on-demand cinematic experiences, The(Any)Thing presents custom built designer spaces with high end iconic furnishings. Be prepared to expect the unexpected as you immerse yourself in this unique cinema experience. The exterior of The(Any)Thing adapts, becoming a literal reflection of its surroundings, and the inside can be fully tailored and designed to a location’s standards.

Thomas van de Weerd, one of the founders of The(Any)Thing: “Powered by a passion for film and a healthy obsession with innovation, we’re looking for a new way to offer the ultimate viewing experience. With The(Any)Thing, we want to knock people’s socks off with a new way to experience film, in a perfectly furnished private theater that’s equipped with every luxury and convenience.

The first concept location in the Netherlands will open shortly with two-, five- and seven-person halls. The company’s goal is to expand within five years to an offering of 500 personal cinemas in Europe through collaborations with partners such as hotels, restaurants, existing movie theaters, recreation parks and event locations. The(Any)Thing is a new venture from Thomas van de Weerd and Ruud Lamers, the founder-owners of Pathé Thuis, one of the most successful movie streaming services of the Netherlands.