Los Angeles (July 6, 2017) – Marvel Studios’ “Spider-Man: Homecoming,” starring Tom Holland as the new Peter Parker/Spider-Man, is finding a home at the top of Fandango’s weekend sales and Fanticipation movie buzz indicator with 97 out of 100 points.
As of Thursday morning, “Homecoming” is outpacing “Wonder Woman” at the same point in the Fandango ticket sales cycle.
According to a Fandango survey of more than 1,000 “Spider-Man: Homecoming” moviegoers:
- 89% are more excited to see “Homecoming” because of Holland’s credibility as a high school character.
- 87% have seen multiple “Spider-Man” movies on the big screen.
- 86% are fans of Robert Downey, Jr.; 70% are fans of Michael Keaton.
“The strong advance ticket sales for ‘Spider-Man: Homecoming’ represent a great start for Spidey’s main entrance into the Marvel Cinematic Universe,” says Fandango Managing Editor Erik Davis. “With terrific action set-pieces and some of the funniest scenes in any Marvel movie, ‘Homecoming’ is likely to see repeat viewing business throughout the summer.”
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the ultimate digital network for all things movies, reaching more than 60 million unique visitors per month across its portfolio of digital properties, according to comScore.