Sony Pictures Entertainment’s “Bloodshot” To Screen In Premium Cinema Format ICE Theaters

Based on the Bestselling Comic Book, New Action Film to be Available at ICE Theaters Locations in Los Angeles (U.S.A), Riyadh (K.S.A), and France

(March 5, 2020) – ICE Theaters, one of France’s most successful premium large formats, announced today that Sony Pictures’ upcoming action film “Bloodshot” will be shown in the U.S. utilizing the ICE Theaters format with ICE Immersive technology. ICE Theaters is currently available in Los Angeles, California at AEG’s Regal L.A. Live, VOX Cinemas in Riyadh, Saudi Arabia, and 36 locations in France, where it is one of the leading premium cinema technology formats in the country. Bloodshot will be available in all three countries.

The ICE Theaters concept launched three years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE Immersive sensorial experience. ICE Immersive technology features non-reflecting LED panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision and complement the feature film being showcased on the front screen. Their in-house post-production team in La Rochelle creates the custom, ambient images shown on the panels, and synchs them to each film. In addition to the LED panels, each location features luxury seats, premium immersive sound and RGB laser projection, along with the ICE Immersive experience with LED panels on the side walls.

This Los Angeles location, in partnership with AEG, was the first ICE Theaters to open outside of France, as part of an overall, global expansion strategy. Late last month, ICE Theaters opened its second international location in Riyadh, Saudi Arabia with VOX Cinemas. More locations in the Middle East (via the partnership with VOX Cinemas) as well as in North America will soon be announced.

Based on the bestselling comic book, “Bloodshot,” Vin Diesel stars as Ray Garrison, a soldier recently killed in action and brought back to life as the superhero Bloodshot by the RST corporation. With an army of nanotechnology in his veins, he’s an unstoppable force –stronger than ever and able to heal instantly. But in controlling his body, the company has sway over his mind and memories, too. Now, Ray doesn’t know what’s real and what’s not – but he’s on a mission to find out.

“Bloodshot” makes its U.S. debut on March 13, Saudi Arabia on March 12 and in France on March 25.

About Bloodshot
Directed by David S. F. Wilson. Screenplay by Jeff Wadlow and Eric Heisserer. Story by Jeff Wadlow. Based on The Valiant Comic Book. Produced by Neal H. Moritz, Toby Jaffe, Dinesh Shamdasani and Vin Diesel. Executive Producers are Dan Mintz, Louis G. Friedman, YU Dong, Jeffrey Chan, Rita LeBlanc, Buddy Patrick and Matthew Vaughn. The film stars Vin Diesel, Eiza Gonzalez, Sam Heughan, Toby Kebbell and Guy Pearce.

About ICE Theaters
The ICE (“Immersive Cinema Experience”) Theaters concept launched three years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE Immersive sensorial experience. ICE Immersive technology features five non-reflecting LED-panels flanking each side of the auditorium to fill the moviegoer’s peripheral vision with colors complementary to the front screen. An in-house post-production team in La Rochelle creates ambient images for the panels and syncs them to each film showcased using this technology. In the past two years over 50 titles have been screened in ICE Immersive from all major studios. In 2020, 14 titles have already been confirmed.
The ICE Theaters format begins its international expansion after seeing great success in France where there are 36 locations. Each ICE Theaters location features luxury seats, premium immersive sound and RGB laser projection, along with the ICE Immersive experience with LED panels on the side walls.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Sony Pictures Animation, Screen Gems, TriStar Pictures, 3000 Pictures, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.

About AEG
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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