Severtson Provides Next Generation Cinema Screens for New Latin America Multicinema

In conjunction with CES+, Ecuador’s Multicines Mall del Rio Guayaquil now includes 11 Severtson S?Vision 3D GX-WA Standard Perforation projection screens

(August 10, 2021) – Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce that, in conjunction with CES+, it has provided 11 S?Vision 3D GX-WA standard perforation screens for Ecuador’s new Multicines Mall del Rio Guayaquil.

“This is a very exciting project, and our enhanced S?Vision 3D GX-WA projection screens are a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation, making it the ideal screen for Multicines Mall del Rio Guayaquil,” explained Toby Severtson, president and CEO of Severtson Corp. “The S?Vision 3D GX-WA coating provides the benefits of the standard S?Vision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”

Multicines Mall del Rio Guayaquil, which opened in late May 2021, features Severtson’s screens ranging in sizes from 14.25ft x 25.5ft up to an enormous 35.25ft x 65.3ft screen. Along with Severtson’s screens, Multicines also features Dolby Audio systems and servers, chairs by Inorca and Lumma, and RGB pure laser projection technology by Christie.

“We wanted to provide our customers with the best moviegoing experience possible, and Severtson has provided the ideal screens for our new location,” said Gonzalo Lopez, Multicines’ CEO. “We needed screens in varying sizes and gains, and Severtson was able to supply everything to our exact needs and specifications. And the final products’ visual and audio qualities have surpassed our expectations.”

Specifications of the enhanced S?Vision 3D GX-WA include:

  • Surface: smooth PVC with a high gain optical coating for perfect texture and gain uniformity
  • Gain: 1.4 – 3.0 on axis +/- 0.2
  • Signal to noise ratio: 100 – 200+:1
  • Available perforations: standard, micro, digital, non-perf
  • Materials: panel width 62-inches; thickness 12mm
  • Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
  • Webbing: 2.5-inch standard
  • Packaging: rolled (tube only, tray & tube, full crate); folded (crate)
  • “We couldn’t have done this tremendous installation without our partners at Severtson Screens,” added Alex Younger, CES+ CEO. “We are grateful to them for being able to provide a large quantity of high quality, varying size screens internationally and on time, especially during the current pandemic.”

    For this installation, the S?Vision 3D GX-WA standard perf screens were shipped rolled. Like all Severtson projection materials, S?Vision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive,” concluded Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer.

    Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

    Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

    About Severtson Screens
    Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.

    About CES+
    CES+ is an integrator of cinema equipment, software, and technology solutions. CES+ has been a family owned and operated business for more than 35 years, designing intelligent, tailor-made solutions for exhibitors. Recent changes in the cinema industry have created more opportunities to demonstrate how impactful movies are when shared on the big screen. We work alongside exhibitors to evolve their technology and leverage the latest cinematic innovations to excite, entertain and provide epic customer experiences. CES+ works with exhibitors in the US and LATAM markets on new builds, remodels and renovations, and equipment upgrades. For more information, please visit www.ces.plus.

    About Multicines
    Multicines began operating in Ecuador in 1996, being pioneers in the use of new technology and multi-room complexes in the country. In its ambition to expand throughout the country with Guayaquil now adds 8 complexes, 3 drive-ins and 68 rooms with the best technology.

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