Severtson Features Giant Electric Motorized Cinema Screens During CinemaCon 2021

Severtson Screens will feature its acclaimed S?Vision 3D GX Giant Electric Motorized Cinema Projection Screen line during CinemaCon 2021, held in Las Vegas, Nev. from August 23-26 at Caesars Palace, booth #2606A.

The S?Vision 3D GX Giant Electric motorized projection cinema screens are ideal for large venues where a screen needs to be raised & lowered

San Tan Valley, Arizona ( August 5, 2021 ) -

Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it will feature its acclaimed S?Vision 3D GX Giant Electric Motorized Cinema Projection Screen line during CinemaCon 2021, held in Las Vegas, Nev. from August 23-26 at Caesars Palace, booth #2606A.

“Our Giant Electric projection screens are ideal for large venues where the screen needs raised and lowered, such as in an opera or play house with a large stage environment,” explained Toby Severtson, president and CEO of Severtson Corp. “It’s also the perfect solution for multi-purpose auditoriums, such as in commercial, university/school, house of worship, museum, and pro AV situations that require large commercial or cinema-sized screens, but not in a permanent static installation.”

The giant electric motorized projection screens are available in all offered coatings as well as in non-perf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theatres.

“The S?Vision 3D GX Giant Electric Motorized projection screens were the first giant electric high quality 3D screens available on the market at these larger cinematic sizes,” Severtson continued. “Due to our folded screen technology and coating, it has enabled us to create an electric cinema screen that can be rolled up and down frequently without damaging the screen’s surface. It’s the perfect answer for what was once an impossible scenario for a large format cinematic 3D screen.”

Additional specifications of the new S?Vision 3D GX Giant Electric Motorized Cinema Projection Screen line include:

  • coated surface that is harder to bruise and scuff
  • small micron flake coating produces a sharper image, eliminating graininess in bright scenes
  • viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
  • water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface allowing the screen to remain perfect for frequent rolling up/down

    • Since the recently announced S?Vision 3D GX-WA coating technology can be folded like other Severtson Screens coatings, it is an ideal option for the Giant Electric Motorized Screens and thus will also be featured during CinemaCon 2019.

    “Our enhanced S?Vision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” explained Severtson. “The S?Vision 3D GX-WA coating provides the benefits of the standard S?Vision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”

    Specifications of the enhanced S?Vision 3D GX-WA include:

  • Surface: smooth PVC with a high gain optical coating for perfect texture and gain uniformity
  • Gain: 1.4 – 3.0 on axis +/- 0.2
  • Signal to noise ratio: 100 – 200+:1
  • Available perforations: standard, micro, digital, non-perf
  • Materials: panel width 62-inches; thickness 12mm
  • Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
  • Webbing: 2.5-inch standard
  • Packaging: rolled (tube only, tray & tube, full crate); folded (crate)

    • “Like all Severtson projection materials, S?Vision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive. It also makes it an ideal coating for our Giant Motorized and Giant QuickFold screens.”

    About Severtson Screens
    Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.

    Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).