Severtson Features Enhanced Cinema Screen Coating During CinemaCon 2023

Severtson Screens will feature its enhanced S?Vision 3D GX-WA projection screen coating during CinemaCon 2023

The S?Vision 3D GX-WA Coating Offers Increased Uniformity & Brightness

San Tan Valley, Arizona ( March 23, 2023 ) -

Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce it will feature its enhanced S?Vision 3D GX-WA projection screen coating during CinemaCon 2023, held in Las Vegas, Nev. from April 25-27 at Caesars Palace, booth #2419A.

“The S?Vision 3D GX-WA coating provides the benefits of the standard S?Vision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens,” explained Toby Severtson, president and CEO of Severtson Corp. “It is engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”

Severtson’s enhanced S?Vision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation.

Specifications of the enhanced S?Vision 3D GX-WA include:

  • Surface: smooth PVC with a high gain optical coating for superior texture and gain uniformity
  • Gain: 1.4 – 3.0 on axis +/- 0.2
  • Signal to noise ratio: 100 – 200+:1
  • Available perforations: standard, micro, digital, non-perf
  • Materials: panel width 62-inches; thickness 12mil (0.3mm)
  • Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
  • Webbing: 2.5-inch standard
  • Packaging: rolled (tube only, tray & tube, full crate); folded (crate)
  • “Like all Severtson projection materials, S?Vision 3D GX-WA offers the unique benefit of also being foldable, without any damage to the projection surface,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “This allows it to be transported in a smaller crate and at a fraction of the cost, as well as to locations around the world where shipping was previously far more difficult and expensive.”

    Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

    Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).

    About Severtson Screens
    Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.