Severtson Exhibits Folded Cinema Projection Screens & NextGen Cinema Screens/Coatings During ICA-Australia
S?Vision 3D GX & Ultra Wide 3D Screens Now Include Standard, Microperf, and Digi-Perf Configurations, and Can Be Shipped Folded Reducing Costs by Up to 70 Percent; the Made in the USA Enhanced SAT-4K Offers Increased Visual Performance; the S?Vision 3D GX-WA Offers Increased Uniformity & Brightness
Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its most popular options for its acclaimed folded S?Vision 3D GX line with enhanced projection screen coating as well as its next generation SAT-4K Acoustically-Transparent cinema projection screen line during ICA-Australia, held in Adelaide, South Australia from May 9-11 at The Piccadilly. Severtson will also feature its updated cinema screen “Price Estimator” for its dealer base during these shows.
“Our folded shipping method makes international distribution of our industry-acclaimed S?Vision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded S?Vision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”
According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.
Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.
“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”
Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.
“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”
Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ S?Vision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities.
“Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.
The folded line of S?Vision 3D GX and Ultra Wide cinema screens are available for delivery to international destinations, having numerous advantages, including:
available in standard or micro perforation (white and silver)
coated surface that is harder to bruise and scuff
small micron flake coating produces a sharper image, eliminating graininess in bright scenes
viewing angles range from 30-40 degree half-gain depending on specific screen gain requested
water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
perfect for large cinema applications (movie houses, museums, universities, etc.)
“Our SAT-4K has received tremendous accolades since its launch, and we are proud to build upon its success with the next generation which features an even finer weave and whiter material that makes the viewing image even better than before,” added Severtson. “Made in the USA, the SAT-4K’s acoustic abilities are not hampered by the finer weave, and we can now also seam SAT-4K for larger cinema screens to virtually limitless sizes.”
Said Ricardo LaPorta, South America Territory Sales Manager for Christie Digital Systems, “When we first saw a demonstration of Severtson’s SAT-4K material, we did not have any sound quality loss with high pitch frequency audio, as such loss is apparent in vinyl screens. The SAT-4K has tremendous sound transfer capabilities, along with remarkable visual clarity. To say we are impressed is an understatement.”
LaPorta added that due to the SAT-4K’s performance, they are now using the SAT-4K screen in Christie’s Sao Paulo, Brazil training facility.
Severtson continued, “The foldable SAT-4K is the ideal projection screen for virtually all cinema requirements. Like perforated screens, the sound stage can be placed directly behind the screen at the same horizontal axis, allowing the vocals and the special effects to be completely in sync with the brilliant images on display. Due to almost no audio frequency loss, the SAT-4K screen allows for a completely immersive cinema experience.”
Currently available to nearly limitless sizes in both height and length, the SAT-4K cinema screen meets or exceeds all industry standards for optimum video and acoustic performance, with reference quality reproduction of the digital image combined with true fidelity of the original soundtrack.
Additional specifications include:
Surface: SAT-4K acoustically woven screen material
Max height: 16 ft seamless; customizable to desired specifications with seams
Viewing Angle: 160 degrees
Flame and mildew resistant
Custom and standard sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs.
“Our enhanced S?Vision 3D GX-WA projection screen coating is a brilliant example of Severtson Screens’ continued quest for quality, improvement, and innovation,” said Severtson. “The S?Vision 3D GX-WA coating provides the benefits of the standard S?Vision 3D GX coating, but offers increased uniformity and brightness typically seen more often on 2D white screens. It is also engineered specifically to increase the viewing angle over standard silver screens while also reducing hotspotting.”
Specifications of the enhanced S?Vision 3D GX-WA include:
Surface: smooth PVC w/ high gain optical coating for perfect texture and gain uniformity
Gain: 1.4 – 3.0 on axis +/- 0.2
Signal to noise ratio: 100 – 200+:1
Available perforations: standard, micro, digital, non-perf
Materials: panel width 62-inches; thickness 12mil (0.3mm)
Edges: 6-inch standard grommet spacing (optional 9in., 4.5in, 3in. spacing)
Webbing: 2.5-inch standard
Packaging: rolled (tube only, tray & tube, full crate); folded (crate)
During the show, Severtson will also present its popular Giant QuickFold Screen Line, which are easily portable and can be set up and taken down quickly and easily. What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.
“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to severtsonscreens.com/tools. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”
Once the dealer is registered with an account and granted access at severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.
Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
Visit severtsonscreens.com, call 480-610-5155, or email email@example.com for more information.
About Severtson Screens
Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.