Severtson Exhibits Folded Cinema Projection Screens During 2022 Dubai MENA Cinema Forum, ShowEast, & ICA-Australia
Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is proud to announce that it will feature its most popular options for its acclaimed folded S?Vision 3D GX line of cinema projection screens during the 2022 MENA Cinema Forum, held in Dubai, United Arab Emirates from Oct. 25-26 at Atlantis, The Palm for which Severtson is a strategic Cinema Screen partner, ShowEast, held in Miami from Oct. 17-20, and ICA-Australia, held inn Queensland, Australia from Oct. 25-27. Severtson will also feature its updated cinema screen “Price Estimator” for its dealer base during these shows.
“Our folded shipping method makes international distribution of our industry-acclaimed S?Vision 3D GX highly affordable, reducing international shipping costs by up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard perforated white and silver screens, we now also offer the immensely popular microperf as well as our new digi-perf options for our folded S?Vision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we’ve had to renovate our facility and upgrade our machinery to keep up with worldwide demand.”
According to Severtson, both microperf and digi-perf offer multiple benefits versus standard perforation screens. “Either one is the answer for current ultra high-performance cinema screens, depending on one’s specific needs, and are the perfect solutions for 4k, 8k, 12k and even higher projection resolutions as these technologies become available in the future,” he added.
Both microperf and digi-perf provide approximately seven percent open space against the traditional 4.5 percent open space. And now, Severtson’s new digi-perf screens, like microperf, are also engineered for the optimum audio and visual experience available in the marketplace today. Digi-perf screens are available with all coating and gains, are foldable as with all Severtson cinema screens (excluding electric screens), and it reduces moire over traditional standard perf screens.
“Microperf and now Digi-perf are quickly becoming industry standards as projection resolutions increase and is what has put the ‘folded’ line over the top,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “These two options are now the screens of choice for high-end, premier theatres and cinema chains. The Severtson microperf and digi-perf viewing surfaces practically eliminate moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”
Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.
“Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide,” Severtson continued. “And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options.”
Shipping costs associated with such large packages as these were out-of-reach for so many customers up until recently. Now, Severtson Screens’ S?Vision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. “Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging… especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Maxwell.
The new folded line of S?Vision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:
During the shows, Severtson will also present its popular Giant QuickFold Screen Line, which are easily portable and can be set up and taken down quickly and easily. What makes them so unique and practical are the virtually limitless applications. It can be customized up to 500-inches (41.7 ft.) diagonally, making them the ideal solution for multi-purpose venues that require large commercial or cinema-sized screens, but not in a permanent static installation.
“Do you already know exactly what you’re looking for in a cinema screen and want to know the price right away, any time of the day or night?” asked Severtson. “We’ve designed the price estimator to do just that for our dealer network. Simply log on to severtsonscreens.com/tools. After registering and logging in, dealers can instantly get quotes on the exact cinema screen they are looking for. This tool saves a lot of time for customers, especially with international orders. With this new tool, dealers can find out prices without having to speak with a sales representative or waiting for an email response.”
Once the dealer is registered with an account and granted access at severtsonscreens.com/register, the tool provides product and packaging price estimates for Severtson cinema screens as soon as they input the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product’s weight and container dimensions, which the tool also provides. For each estimate requested, the customer will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees.
Severtson Corporation is a member of the International Cinema Technology Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).
About Severtson Screens
Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today's modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.