CJ 4DPLEX, the world’s leading cinema technology company, has announced that ScreenX won the 2019 CTC (Cinema Technology Community) ‘Technology of the Year’ Award. Cinema Technology Community (www.cinema-technology.com) is a world leading not-for-profit independent trade organization and its annual awards ceremony was held on 11th November in London.
ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually advanced theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating a surrounding, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 267 screens around the world in 27 countries.
With over 150 industry professionals and hosted by leading UK film-critic, author and broadcaster Mark Kermode, CTC’s own ‘Last Projectionist Standing’ Dave Norris, veteran broadcaster Simon Mayo, British film composer David Arnold and compered by Patrick von Sychowski and Helen Budge, the awards night recognized individuals and organizations that continue to drive excellence in movie-going through the use of technology and outstanding service to the industry.
Speaking on the award-winning technology, President of CTC Richard Mitchell said: “Each year CTC awards one technology which has stood out above all others and has the potential to transform the movie-going experience. Over the past 12 months, the rapid global adoption of ScreenX and the positive feedback from movie-goers around the world suggests that this deeply immersive cinema experience has created transformative experiences and has the potential to change the very way we enjoy movies for years to come. The Directors, Governors and Advisory Council members warmly congratulate ScreenX for winning this prestigious award,”
JongRyul Kim, CEO of CJ 4DPLEX said “We are honored that ScreenX has been recognized by CTC as this year’s most innovative cinema technology. ScreenX allows the audience to go beyond the frame of the traditional movie screen and gives movie fans the opportunity to enjoy films in ways that were never before possible. We are incredibly proud of this award, which will only drive us further to continue to expand and share our innovative cinematic technology with audiences around the world.”
ScreenX is exclusive to Cineworld in the UK, and was introduced just last year. ScreenX has received an overwhelmingly positive response from the audiences, with “Le Mans ’66” currently screening in the format.
ScreenX is the world’s first multi-projection system used within a theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the “next cinema formats” along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by expanding the center image of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed in 267 screens in 27 countries. ScreenX was recognized as the “Innovator of the Year” at ShowEast 2018 and “Technology of the Year” at 2019 CTC (Cinema Technology Community) award. For more information, please visit www.screenx.co.kr
Cinema Technology Community (CTC), the global cinema technology network, is an independent, not-for-profit membership organisation that aims to assist the cinema industry in recognizing the importance that cinema technology and indeed the way in which it’s utilized can have a profoundly positive effect on the movie-going experience.
As well as providing guidance and support, CTC engages in a number of activities aimed at educating and improving the cinema experience. These include training courses, lectures, technical handbooks, educational visits, seminars, web seminars, networking events, professional certification, digital media and video content and the industry’s leading technical journals, Cinema Technology Magazine. For more information, visit the CTC web page at www.cinema-technology.com