Santa Rosa Entertainment Group Elevates Immersive Cinema Throughout Southern California Theater with the Barco Lobby Experience

(October 17, 2016) – Barco, the global leader in digital cinema, has created an immersive lobby solution at the Plaza Stadium 14 that changes moviegoers’ cinema experience from the moment guests enter the theater – from purchasing tickets, to ordering refreshments, to exploring upcoming movie trailers – in a bold new way. With the Barco Lobby Experience, Santa Rosa Entertainment Group (SRE Group) now has a completely turnkey, animated digital cinema signage solution to transform its lobby into a revenue-generating entertainment center that captivates, informs and engages its customers.

The local movie theater can play a vital role in a city’s economic success and help bring a community together, especially in areas that are undergoing redevelopment. By employing the latest cinema technologies, SRE Group is differentiating its theater to attract more customers, many of which are seeking a fresh, unique entertainment experience.

SRE Group has deployed a comprehensive Lobby Experience in its Plaza Stadium 14 theater in Oxnard, installing a network of animated box office, concession and menu boards, wayfinding displays and movie posters, and custom multi-screen movie trailer presentation solution called “Lobby Domination.” As a key component of CinemaBarco, the Barco Lobby Experience helps exhibitors deliver a premium moviegoing experience to engage customers in new ways, while gaining operational efficiencies throughout the theater.

“We are thrilled to welcome Barco’s exciting new Lobby Experience, which we are confident will not only delight our guests and keep them coming back, but maximize revenues in our concessions and ticketing operations,” states Daniel Tocchini, President & CEO of Santa Rosa Entertainment Group. “As a long-time customer of Barco, we have embraced their new technologies at every juncture and look forward to a long, fulfilling relationship as we continue to grow our theater circuit.”

The most comprehensive digital lobby signage solution available today
Barco continues to actively expand its Lobby Experience footprint in the North American market, as the only digital lobby signage provider to offer a complete solution designed specifically for the cinema.

The Barco Lobby Experience is an innovative advanced technological platform that envelops the moviegoer, transforming an ordinary cinema lobby into an immersive storytelling environment. By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema, including:

  • Hardware including LCD displays of all sizes, projectors, LED panels, and lighting solutions
  • Digital Media players and video distribution hardware
  • Barco’s proprietary content management system
  • Full integration services for POS and other existing corporate platforms
  • Movie assets provided directly by studios
  • Content creation and management services to fully customize each lobby

The heart of The Lobby Experience is the Barco’s proprietary content management system, which connects content with customers anytime, anywhere – delivering powerful messages to the right audience, at the right time, on the right device to fuel customer engagement the moment a patron enters the theater.

“We are honored to help our valued cinema partner Santa Rosa Entertainment Group deliver the best movie entertainment experience in the area,” comments Jim Molony, Director of Strategic Partnerships for Digital Cinema-Lobby at Barco. “Our digital signage solution far exceeds the ‘wow factor’ and promotion potential of typical digital displays in today’s cinemas, and we are eager for them to reap the full rewards of their investment in a customized Barco Lobby Experience.”

About Santa Rosa Entertainment
SR Entertainment Group is a family-run company that operates, designs, builds and renovates theatres. SREG also “buys and books” film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.

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