Movio (a Vista Group company) has signed a three-year deal with Australian cinema chain Village Cinemas enabling renewed access to its marketing data analytics and campaign management solutions and new data integration capabilities.
The deal will see Movio’s full suite of products continue to play a major role in Village’s marketing technology ecosystem including Movio Cinema, Research and Madex, allowing the business to harness the power of data and better understand and engage its customers to provide valued cinema experiences.
“Village Cinemas has worked closely with the Movio team for over ten years now. The insights the technology suite provides has provided efficiencies, identified new sales opportunities and offered guests products and services they are truly interested in. Positively impacting the customer experience cannot be overstated,” says Nic Robin, Executive General Manager, Village Cinemas
Village will use the Movio platform to undertake a ground-breaking integration with its Customer Data Platform, Lexer. Village will combine its loyalty and non-loyalty member databases, along with adding new behavioral and sentiment-based data points, to provide a fully actionable 360-degree view of the entire customer base. It will be able to take Movio’s AI driven movie recommendations and combine those with Lexer’s proprietary data enrichment tools to truly understand guests and empower an even more personalised and convenient experience.
“This next phase, supercharged by an advanced Martech ecosystem, driven by data analysis and artificial intelligence is exciting. With Movio, we feel we make smarter decisions and give our guests a more personalised movie-going experience,” says Nic.
The Movio partnership will also include a data sharing agreement for Madex, enabling Village to safely and securely commercialise its data with studios and distributors in Australia.
“Village Cinemas is one of our industry’s leading innovators in their use of customer data and marketing technologies, and I am delighted to see our partnership renewed and revitalized,” says Sarah Lewthwaite, Chief Customer Officer at Movio.
“The rollout of Madex, alongside additional new segmentation and targeting capabilities, will no doubt empower the Village team to continue to trailblaze for years to come. In such a competitive market, we’re really proud to have worked with the team at Village across such a long tenure and signing this agreement demonstrates our joint commitment to further build their future,” she said.
Movio is the global leader in marketing data analytics and campaign management solutions, revolutionizing the way the film industry interacts with moviegoers. Movio is the world’s most comprehensive source of moviegoer data and has products designed specifically with the challenges of movie marketing in mind. Movie lovers at heart, it’s our mission to connect everyone with their ideal movie. Movio is a company of Vista Group International Ltd (NZX & ASX: VGL).
About Vista Group
Vista Group International Ltd (Vista Group) is a public company, founded in New Zealand in 1996 and listed on both the New Zealand and Australian stock exchanges in 2014 (NZX & ASX: VGL). The Group provides software and additional technology solutions across the global film industry. Cinema management software is provided by Vista Entertainment Solutions (‘Vista Cinema’), the originating business of the Group. Movio (authority in moviegoer data analytics), Veezi (cloud-based software for the independent cinema market), Maccs (film distribution software), Numero (box office reporting software for film distributors and cinemas), Powster (creative studio and marketing platform for movie studios) and Flicks (moviegoer ‘go to’ portal for movie information) provide an innovative range of complementary products across additional film industry sectors, from production and distribution, to cinema exhibition through to the experience of the moviegoer. Vista Group has offices located in New Zealand (Auckland HQ), Sydney, Cape Town, London, Amsterdam, Groningen, Timi?oara, Shanghai, Beijing, Los Angeles, and Mexico City.
About Village Cinemas
Founded by the late Mr. Roc Kirby in 1954 in Melbourne, Australia. The company’s roots are based in Melbourne, Village Roadshow has become a leading entertainment company, with a diversified portfolio of assets. In 1997 Village Cinemas introduced premium cinema to the world, branded Gold Class. In the succeeding years Village Roadshow developed additional world -first concepts including Vmax, Vpremium, 4DX, Vsuite and the family friendly Vjunior. Today, Village Roadshow operates core businesses in theme parks, cinema exhibitions, film and DVD distribution, and marketing solutions. While creating strong and diverse earnings streams, these businesses are complementary, targeting a similar customer demographic and providing significant cross-promotional opportunities.