Qube Cinema Announces the Acquisition of the Business of Arts Alliance Media (AAM)

Qube and Arts Alliance Media (AAM)

Acquisition will enhance AAM’s products and ensure service continuity across AAM’s installed base/

CHENNAI, India & London, United Kingdom ( February 17, 2026 ) -

Qube Cinema, a leading provider of digital cinema technology and solutions, today announced its acquisition of the business of Arts Alliance Media, the UK-based provider of theatre management software and cinema operations solutions. This move strengthens Qube Cinema’s position at the forefront of the worldwide digital cinema technology landscape.

The consolidation reflects a clear alignment of both companies’ expertise across exhibitor operations, software services, and deployment at scale, underpinned by openness and interoperability across heterogeneous cinema environments. The companies also share a strong commitment to cinema, driven by common values of innovation, product reliability, and customer obsession.

AAM’s product installations, spanning theatre management solutions and hardware management systems, cover over 32,000 screens globally. Qube Cinema, with its forty-year legacy of pioneering several cinema technologies in India and across the world, will focus on fulfilling AAM’s customers’ needs with enhanced scale, resources and long-term commitment.

Speaking on the announcement, CEO of Qube Cinema, Harsh Rohatgi said “Arts Alliance Media has earned an enviable reputation among its customers for its product innovation and unmatched customer relationships. As we welcome the business into our fold, our priority is to preserve its legacy and maintain the rigor in product reliability and delivery quality while enhancing product features, customer support and market reach. This association paves the way for exchange of experiences between the teams to deliver innovations that meet real-world exhibitor needs.”

The business will continue under the Arts Alliance Media brand, maintaining established customer relationships and service standards.

About Qube Cinema
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry, from filmmakers and post-production facilities to exhibitors and audiences.

Qube’s products are used in every step of the filmmaking and exhibition process. Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution with over 6000 connected theatres; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalised greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well-established globally, with thousands of installations serving 135 countries across the world.

Qube’s service offerings are constantly evolving to cater to the needs of the global cinema business. Qube has digital cinema operations in over 4,000 screens across India, masters over 1,800 movies each year across 6 locations, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).