Marvel Studios’ Avengers: Endgame Sets New Record for IMAX China’s Highest-grossing Title Ever With 496 Million Rmb
Film nearly doubles IMAX China’s entire run of Avengers: Infinity War
Shanghai (May 6, 2019) – IMAX China Holding Inc. (HKSE:1970) today announced that Marvel Studios’ Avengers: Endgame, which marks the second Hollywood film to ever be shot entirely with IMAX® cameras, has become IMAX China’s all-time highest-grossing title in just 12 days with approximately RMB 496 million, surpassing the previous record holder by 82%. Following the four-day labor holiday, Avengers: Endgame also became the first IMAX title in China to surpass the RMB 400 million box office benchmark. IMAX represented nearly 13% of the film’s overall gross in China from just 1% of the total screens.
vDuring the four-day labor holiday, 612 IMAX® theatres in mainland China contributed approximately RMB 145 million in box office achieving the best ever labor holiday for IMAX China. The film has already broken several other IMAX China records including best midnight, opening day, three-day opening and biggest opening week.
“Avengers: Endgame continues to surpass our expectations at every turn during its historic IMAX run in China. We would like to send an enormous congratulations to the China teams of Disney and Marvel Studios, as well as our appreciation to IMAX and Marvel fans across the country for being a part of this phenomenon,” said President, IMAX Entertainment, Megan Colligan. “Following one of our best box office quarters ever and these record-breaking Avengers results, 2019 is off to an incredible start as audiences seek out IMAX for an unmatched experience that no one else can deliver.”
Directors Joe and Anthony Russo designed Avengers: Endgame for IMAX by capturing the entire film with IMAX cameras, marking the second Hollywood film in history to achieve this milestone, the first being Avengers: Infinity War. Exclusively in IMAX, the film expands vertically to show up to 26% more picture – providing audiences with even greater scope and breathtaking quality for a truly unparalleled experience.
*Above numbers concerning box office all refer to the data of mainland China theaters
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX’s business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code “HK.1970.”
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2019, there were 1,514 IMAX theater systems (1,420 commercial multiplexes, 14 commercial destinations, 80 institutional) operating in 81 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).