“Mamma Mia! Here We Go Again” Feels the Beast at the Top of Fandango’s Fanticipation and Weekend Ticket Sales
Two highly anticipated sequels, “Mamma Mia! Here We Go Again” and Denzel Washington’s action-thriller, “The Equalizer 2,” are ruling Fandango’s weekend ticket sales and Fanticipation movie buzz index, garnering 86 and 85 points out of 100 Fanticipation points, respectively.
“Mamma Mia! Here We Go Again” is outpacing previous movie musicals, “The Greatest Showman” and “Pitch Perfect 2,” in advance ticket sales on Fandango, while “The Equalizer 2” is outpacing the original “Equalizer” at the same point in the Fandango sales cycle.
According to a Fandango survey of more than 1,000 “Mamma Mia! Here We Go Again” moviegoers:
- 88% are excited about the return of movie musicals to the big screen.
- 88% would like to visit the film’s exotic locations.
- 86% are curious to discover how Meryl Streep appears in the movie.
- 81% are excited by the new ABBA songs on the soundtrack.
- 80% are looking forward to Cher’s appearance in the movie.
“Moviegoers taking a chance on ‘Mamma Mia! Here We Go Again’ will be rewarded with an energetic follow-up to one of the most successful movie musicals of all time,” says Fandango Managing Editor Erik Davis. “You can expect the multiplexes this weekend to be full of ABBA fans crossing the generations, with families and film fans getting together for a memorable movie outing.”
Fandango is the ultimate digital network for all things movies, serving more than 60 million unique visitors per month, according to comScore, with best-in-class movie information, ticketing to more than 30,000 U.S. screens, trailers and original video, home entertainment and fan merchandise. Its portfolio features leading online ticketers Fandango, MovieTickets.com and Flixster; world-renown movie review site Rotten Tomatoes; and Movieclips, the #1 movie trailers and content channel on YouTube. Fandango’s movie discovery and ticketing innovations can also be found on mobile, social, AI and voice platforms from Apple, Facebook, Google, Amazon, and others. Fandango’s video on-demand service, FandangoNOW offers new release and catalog movies and next-day TV shows to more than 200 million connected, over-the-top (OTT) and mobile devices, while Fandango FanShop curates unique and exclusive fan gear and collectibles. In Latin America, the company operates leading online ticketers Ingresso.com and Fandango Latin America.
Known for having its finger on the pulse of moviegoers, Fandango’s movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment. Fandango is the ultimate digital network for all things movies, reaching more than 60 million unique visitors per month across its portfolio of digital properties, according to comScore.