INOX is also taking the Dolby Atmos roll out further this year
India’s leading cinema chain, INOX Leisure Limited (INOX) today extended its strategic partnership with Dolby, a leader in immersive entertainment experiences to provide the best in class cinema solutions. With Dolby Atmos screens already present at INOX multiplexes across the country, INOX today announced that it will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA).
The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption. Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better than best. These new generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and also the ability to compensate for a failed speaker till replacement ensuring consistent and high end experience for patrons what they expect from INOX.
INOX has been extremely aggressive in pioneering cinema technologies into the country in order to enhance the cinema viewing experience of its patrons. A testimony INOX’s technology focus in INOX Megaplex, world’s first cinema with six different cinema viewing formats. Located at Inorbit Mall, Mumbai, INOX Megaplex houses IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA formats. INOX also offers Laser Projection and Dolby Atmos experience to its patrons.
Alok Tandon, Chief Executive Officer – INOX Leisure Ltd said, “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the deployment of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy efficient, cost efficient and space efficient. We are proud to pioneer one more technology intervention into the country with this deployment.” Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience to date with 700+ Dolby Atmos Screen installed or committed in India & over 700+ Dolby Atmos titles in 6 Indian languages.
About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 146 multiplexes and 614 screens in 68 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D EFX Theatre for an immersive experience or the panoramic viewing with ScreenX at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef and designer staff uniforms. INOX recently launched Megaplex, a massive experience-driven entertainment center at Inorbit Mall, Malad, Mumbai which is home to the most number of cinema formats in the world.