New partnership with Influx to deliver online food and beverage ordering convenience to moviegoers.
Memphis-based Malco Theatres has teamed up with Influx Worldwide to launch an online food and beverage ordering system that will debut in the Summer of 2023. This new system will be initially introduced at select pilot locations in the Greater Memphis, Tennessee and Northwest Arkansas areas, with additional locations to follow thereafter.
With the Influx "Intake" system, moviegoers will have the ease and convenience of ordering food and drinks in advance, upon arrival at the theatre, or even during the movie. To activate in-seat ordering, guests simply scan a unique QR code and proceed with the online ordering process. Payments can be made seamlessly using Apple Pay and Google Pay, or via credit card.
Items will be delivered directly to the guest’s seat or available for pick-up based on the day of the week and showtime. For advance orders, guests can use their phones to trigger order preparation when they arrive at the theatre.
“Malco has a longstanding history of providing the highest quality entertainment experience by leveraging cutting-edge technology,” said David Tashie, president and chief operating officer of Malco Theatres. "Our partnership with Influx further solidifies our commitment to delivering best-in-class conveniences for our valued guests. Influx’s expertise in technology and innovation allows us to deliver a consistent and superior food and beverage ordering experience across all our locations, which offer a range of unique offerings, including concession stands, bars, restaurants, and drive-in settings.”
Harish Anand Thilakan (HAT), CEO and founder of Influx Worldwide, explained how Intake offers the same level of convenience that moviegoers have grown to expect from other delivery service apps. "Intake takes the best of what these apps offer and packages them into a user-friendly microsite that can be easily accessed from a theatre’s website or mobile application without requiring any additional updates," Thilakan said. "We are confident that Intake will not only enhance the overall guest experience but also become the primary contributor to Malco Theatres' food and beverage revenue.”
This partnership with Influx Worldwide is just the latest example of Malco’s commitment to providing the highest quality entertainment and customer service. With the launch of the Intake system this summer, guests can expect a new level of convenience and features that will make their moviegoing experience even more enjoyable.
About Malco Theatres
Malco Theatres is a fourth-generation family owned and operated business that reached its 100th anniversary in 2015. Malco Theatres operates over 350 screens at 34 locations across the Mid-South, as well as bowling and family entertainment centers in
Louisiana and Mississippi. www.malco.com
About Influx Worldwide
With cinema partners worldwide, Influx is the leading provider of state-of-the-art guest-facing technology for movie theaters. Powered by its middleware Injin, Influx delivers cinema websites, mobile apps and kiosks with cutting-edge features and modules that help exhibitors drive loyalty, boost online sales, and enhance operational efficiency. Recently, Influx launched Ingage, its advanced guest data analysis and engagement automation platform, and InTake, a food and beverage ordering microsite that can be easily added to any cinema’s existing website or mobile app. www.influxworldwide.com