Harkins Theatres is aiding communities affected by the devastating California wildfires with a $25,000 donation to the American Red Cross and the Will Rogers Motion Picture Pioneers Foundation. Plus, now through January 17, $1 of every popcorn will be donated to support the critical efforts of the organizations.

The wildfires have ravaged more than 40,000 acres, destroyed thousands of structures and displaced over 150,000 residents in the Los Angeles area. The largest fires, including the Palisades and Eaton fires, continue to threaten communities with dangerous wind conditions forecasted to persist through midweek.

“This is a heartbreaking time for our friends, family, colleagues and neighbors in California and our thoughts are with everyone affected by these devastating wildfires,” says Mike Bowers, President and CEO of Harkins Theatres. “We hope our contributions can provide some relief and we encourage others to support these critical efforts in any way they are able.”

Proceeds raised will directly support emergency services, recovery efforts and long-term assistance for individuals and families affected by the fires.

For more information on how to contribute to the wildfire relief efforts or find the nearest Harkins Theatres location, visit Harkins.com.

About Harkins Theatres
Celebrating 90 years of Ultimate Moviegoing, Harkins Theatres is the premier movie exhibitor of the Western U.S. and the largest independently owned theatre company in the country. Founded by showman, inventor and community leader Dwight “Red” Harkins in 1933, Harkins Theatres is renowned for its commitment and passion for providing the Ultimate Moviegoing experience. Harkins Theatres is known as a trailblazer for advancements in the motion picture exhibition industry with amenities and concepts such as: CINÉGRILL, CINÉXL, pristine state-of-the-art digital projection and sound, curved wall-to-wall screens, CINÉBAR, Ultimate Lounger reclining seats, Ultimate Plush Rocker loveseats, Loyalty Cups, in-lobby children’s PlayCenters and an expanded selection of gourmet concessions.?For more history, awards and other information, visit Harkins.com.