Following an intense competition, Screen Moguls, the movie marketing specialist, can today announce that it has been chosen as one of 800 companies to receive a Fast Start grant from Innovate UK and the Department for Business, Energy & Industrial Strategy, on behalf of the UK government. The grant will support Screen Moguls in the development of their GO.CINEMA product, designed to help drive the recovery of independent cinemas after COVID-19.
Following two years of working with distribution and exhibition on successful, cutting-edge marketing techniques, Screen Moguls has developed the GO.CINEMA product to make these same tools available to independent cinemas to help them recover and expand their customer base.
GO.CINEMA allows cinemas to launch incredibly sophisticated digital media campaigns with no marketing or digital experience, and with any size budget. With just a few clicks on the new self-service website, cinemas can launch advertising activity on Facebook, Instagram, Twitter and Amazon within minutes, using the same technology as major players with big budgets. Additionally, Screen Moguls experience with location and behaviour-based audiences makes the GO.CINEMA tool uniquely placed to provide support for the hyper local marketing that is required by independent cinemas.
Jess Carlin, the Chief Commercial Officer at Screen Moguls states: ‘As a small business ourselves, we understand the struggle that a lot of these businesses will have to recover from this crisis. We’ve spent years refining products that are make campaigns more effective and cost-saving for major companies, so we wanted to bring these same tools to small businesses to give them every opportunity to survive.’
The Fast Start campaign was announced in early April 2020, and was designed to fast-track the development of innovations borne out of the coronavirus crisis, while supporting the UK’s next generation of cutting edge start-ups. With over 8,500 applicants, the Fast Start competition had the most ever received by Innovate UK for any grant, and more applicants than all competitions in FY19/20 put together.
With a tentative reopening date of early July for UK cinemas, the GO.CINEMA product is aiming for a launch date of 1July 2020.
About Screen Moguls
Screen Moguls enables consumer brands to target, engage, measure and deploy digital media using actionable data and leading edge tools. With independent data and cross-channel products, Screen Moguls aims to democratise the digital marketing process. Founded in April 2018, Screen Moguls has offices in London and LA.