Giant Pictures Acquires Drafthouse Films Label, Sets Nick Savva as New CEO

NR. 10

Critically acclaimed films "NR. 10" and "Masking Threshold" join a revitalized Drafthouse Films theatrical release slate.

Austin, Texas ( March 9, 2022 ) -

Leading digital distributor Giant Pictures has announced that it has acquired the Drafthouse Films label. Giant Pictures’ General Manager Nick Savva will serve as the new Drafthouse Films CEO. Alamo Drafthouse founder Tim League will become Chairman of Drafthouse Films. Drafthouse Films is pleased to unveil its first two acquisitions, two critically-acclaimed festival favorites “NR. 10” and “Masking Threshold.”

One of the leading players in the genre and international movie space, Drafthouse Films was founded as the distribution arm of Alamo Drafthouse Cinemas in 2010 before being spun off from the exhibitor. As CEO, Savva is planning to expand the Drafthouse Films label: “Giant Pictures’ investment enables Drafthouse Films to continue releasing the provocative, visionary, and artfully unusual genre films from around the world that have always defined the Drafthouse brand,” says Savva. “At the same time, this acquisition gives Giant new theatrical releasing capabilities which complement our existing digital distribution and streaming technology businesses.”

Giant Pictures intends to work closely with Alamo Drafthouse and its related media companies, such as Fantastic Fest and the Alamo On Demand platform. The two new movie acquisitions announced today, “NR. 10” and “Masking Threshold,” both premiered at Fantastic Fest last fall and will be released theatrically this spring in Alamo Drafthouse theaters. Following their theatrical release, NR. 10 and Masking Threshold will tap into Giant Pictures’ wide streaming distribution infrastructure and will also be available on the Alamo On Demand platform.

“I am thrilled to take the helm at Drafthouse Films and to build on the incredible curatorial legacy established by Tim and his team over the years,” says Savva. “Giant Pictures and Drafthouse Films have a common mission to share the movies we love with as many people as possible, wherever you watch them.”

Dutch auteur Alex Van Warmerdam’s “NR. 10” (who also directed Drafthouse Films’ acclaimed 2013 release Borgman) is best described as a gleefully genre-bending thriller with a large dose of dark comedy. “The best way to watch this film is to know as little about it as possible in advance and let the wonder wash over you – you’ll thank me later,” says League. The distribution deal for NR. 10 was negotiated by Nick Savva for Drafthouse Films with Nelleke Driessen of Nine Film on behalf of the filmmakers.

Artfully combining chamber play, scientific procedural and YouTube unboxing video, watching director Johannes Grenzfurthner’s existential psychological horror “Masking Threshold” is an experience not for the faint of heart. The distribution deal for “Masking Threshold” was negotiated by Emma Manfredi for Drafthouse Films with Bill Straus of Bridge Independent on behalf of the filmmakers.

Tim League, Drafthouse Films Chairman, said: “Our label has always been about finding and supporting immensely talented genre filmmakers from around the world. I’m thrilled to be working with Nick and the team at Giant Pictures to carry on that vision. Our new releases – NR. 10 and Masking Threshold are both weird and wonderful films, each in their own way fold perfectly into the Drafthouse Films library.”

Giant Pictures and Drafthouse Films have enjoyed a close working relationship since early 2021 when Giant began representing the storied Drafthouse Films catalog for sales to streaming platforms such as Hulu, Tubi, Kanopy, Mubi and AMC’s Shudder.

Both Giant Pictures and Drafthouse Films will attend the upcoming SXSW Film Festival to scout for new distribution titles. They will be hosting a SXSW Film Industry Happy Hour event together at the festival on Sunday, March 13th to celebrate Giant Pictures’ acquisition of Drafthouse Films.

About Giant Pictures
Giant Pictures is a leading digital distributor that partners with studios and filmmakers to release movies and series across all major streaming platforms, including Apple TV, Netflix, Tubi, The Roku Channel, Pluto TV, IMDb TV, Peacock, and more. Release your movie your way with Giant Pictures.

About Drafthouse Films
Drafthouse Films is a curated brand of provocative, visionary and artfully unusual films from around the world. Our mission is to share the films we love with as many people as possible. Releases include “Bullhead,” “The Act of Killing,” “Borgman,” “The Invitation,” “Spring,” “Cheap Thrills,” “The Congress,” and “20,000 Days on Earth.”