Top-Tier Exhibitors from Kuwait and China Add to Film Technology’s Continued Global Expansion
CJ 4DPLEX announced that the company has signed a contract to open the first 4DX auditorium in Kuwait with KNCC (Kuwait National Cinema Company), the country’s number one cinema operator. The announcement was made today at the CinemaCon trade show in Caesars Palace, Las Vegas. Also, 4DX has signed an MOU with China’s SFC (Shanghai Film Corporation) early this month, which opens the way to an in-depth discussion on the actual launch of 4DX theaters.
KNCC (Kuwait National Cinema Company), established in 1954, is a pioneering Kuwaiti cinema company currently operating 54 screens in 11 locations, under the Cinescape brand. The two locations to introduce 4DX theaters this summer are Cinescape at The Avenues Mall and Cinescape at 360 MALL, the two leading shopping centers in Kuwait. Both shopping malls are located in prominent areas of Kuwait, off of major highways and have a premium and modern design. A perfect place to welcome 4DX fans.
“We are very excited to launch our country’s first 4DX theater at KNCC’s two flagship sites this year. Kuwaitis love dynamic experiences and they will welcome the chance to experience an unprecedented immersive 4DX experience. KNCC wants to be the leader in technological innovation, offer new leisure and entertainment opportunities to the movie-goers in our nation. 4DX will gradually change the country’s movie-going trends, just like in the UAE, and other neighboring countries”, said Ahmad Al Osaimi, CEO of KNCC.
China is the biggest market for 4DX, with 51 theaters in operation with 10 partner exhibitors, and the company is not slowing down in expanding in this market. Prior to the CinemaCon trade show, 4DX has also signed an MOU with its existing partner SFC (Shanghai Film Corporation) to launch more than twenty 4DX theaters within three years, five of which are expected to open this year. According to the MOU, the agreement is supposed to be signed by the end of the second quarter.
Among 4DX’s partners in China is Wanda Cinemas, a giant in the global cinema industry. The other six Chinese partners are ranked in the Top 10 in the world. 4DX has launched 25 new theaters in China last year alone through strong partnerships and an aligned strategy with these partner exhibitors. “Our partnership with SFC is actually bringing a lot more opportunities to show local Chinese hits in 4DX theaters since it has of the whole process from film production, distribution, and exhibition, just like Wanda, Dadi, and Bona, who already have partnership with 4DX”, said Tae-Yong Kim, Chief Sales Officer in 4DX China.
4DX is currently operating 233 theaters in 37 countries worldwide, with target to expand to over 400 theaters by the end of this year.
4DX is the first and leading 4D cinema technology for feature films created by CGV’s technology, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX with 4DX codes created for both major Hollywood blockbusters and local titles. As of February 2016, 4DX reaches over 30,000 seats in operation 233 auditoriums in 37 countries. For more information, please visit www.cj4dx.com.
About KNCC (Kuwait National Cinema Company)
Kuwait National Cinema Company, was established in 1954 and is one of the longest established and largest cinema companies in the region. Operating as the Cinescape brand, they are renowned for high-quality ambience and customer comfort, and are a recognized leader in technological innovation including IMAX and Dolby Atmos. Operating in 13 different locations throughout Kuwait, Cinescape will soon have more than 70 state of the art screens with over 11,000 seats across the country.
About SFG (Shanghai Film Group)
Shanghai Film Group Co. Ltd. (“SFG”) is composed of Shanghai Film Studio, Shanghai Animation Film Studio, Shanghai Dubbing Studio, Shanghai Documentary Film Studio, Shanghai Film Technology Plant, Shanghai United Cinemas, East Film Distribution Company, Shanghai East Movie Channel, Shanghai Film Park, Shanghai Art Designing Corp., and Crowne Plaza Hotel Shanghai etc. It is one of the largest film groups in China. Since 2003’s organizational reform, SFG has been sticking to the“open door”and“cooperation”policy. Producing a great diversity of films, its major business includes film (and TV drama) development, production, promotion, sales, distribution and exhibition. A complete business chain is being formed linking film & TV drama production, distribution and exhibition, technological services, media, film studios, and film education and so on. With leading production capacity, market share and international recognition in China, SFG is contributing actively to the development of Chinese film industry.