The world class entertainment experience returns to the harbour city in 2023
EVT today has been announced as the operator of IMAX Sydney, located within the Ribbon at Darling Harbour operated by Greaton.
EVT are market-leading creators of some of the best brands and properties in entertainment, ventures and travel. With over 140 cinema experiences across Australia, Germany and New Zealand. IMAX Sydney will be the fourth IMAX operated by EVT internationally, joining IMAX Auckland, IMAX Queensgate (New Zealand), and IMAX Karlsruhe (Germany).
Anticipated to open later this year, the new venue will showcase IMAX’s most advanced theatre experience ever, and will draw on EVT’s expertise in delivering premium entertainment experiences.
IMAX Sydney will feature an awe-inspiring 693 m2 screen, developed from the ground-up to be immersive by design and deliver crystal clear, life-like images and precision audio for an incredible movie-going experience. It will integrate a ground-breaking 4K laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution and deeper contrast, with the widest range of colours exclusive to IMAX screens.
“We’re thrilled to partner with EVT to bring audiences a world-class movie going experience at the new IMAX Sydney theatre in The Ribbon,” said Giovanni Dolci, Chief Sales Officer, IMAX. “We’re confident that this iconic venue will become a cultural landmark and will instantly join the ranks of our most celebrated and successful flagship cinemas around the world, from New York, Cannes and Tokyo to Los Angeles, Seoul and London,” he said.
In an Australian first, IMAX Sydney, will feature EVT’s signature ‘Your Cinema, Your Way’ seating giving movie-goers the choice to upgrade their experience with multiple seating options from full recliners to private pods. In addition, the location will also offer a marketplace food and beverage experience.
EVT, Director of Entertainment Australia, Luke Mackey, said: “At EVT, our vision is to be leaders in creating experiences and properties that escape the ordinary. Our research tells us that audiences want choice. We’ve created multiple ways to experience IMAX, featuring Australian first premium seating options; full recliners, couples lounges and private pods. The location also leverages experts from across EVT to deliver elevated food and beverage and an innovative venue for conferences and events. We believe that IMAX Sydney located in the heart of Sydney will be the best IMAX in Australia, attracting locals and tourists alike”.
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