Emagine Entertainment is excited to announce the promotion of Ally Smith to Chief Marketing Officer. Smith, who previously held the role of Senior Director of Marketing has been with Emagine Entertainment since March of 2023 and will spearhead the company’s efforts to drive innovation, expand the Emagine brand, and increase market share in her new role.

“I am delighted to announce that Ally Smith has been elevated to the newly created role of Chief Marketing Officer at Emagine Entertainment,” stated Emagine Entertainment Chairman and CEO, Paul Glantz. “Ally is a seasoned marketing expert, despite her young age, and she has proven to provide extensive experience in brand development, digital strategy, and audience engagement that will continue to be a valuable asset to the Emagine brand.”

Smith graduated with honors with a Bachelor’s Degree in Fashion Marketing from The Art Institute of Phoenix, Arizona. After college, she co-founded a women’s clothing boutique called Wanderlust with her mother in Rochester, Michigan. During her four years at Wanderlust, she built the brand from the ground up, leading all marketing efforts, including community events, social media strategy, and local outreach. The boutique was recognized as Best Women’s Clothing Boutique by Hour Detroit Magazine for four consecutive years.

Following her time at Wanderlust, Ally transitioned into a Global Buyer role at Claire’s and Icing stores, where she managed purchasing for stores worldwide and collaborated closely with the marketing team to ensure product and promotional alignment. This experience strengthened her understanding of driving brand visibility on a global scale.

Ally then became the Director of Marketing at Seatsational/Seat Sitters, where she spent six years building the brand from the ground up. She played a key role in securing major retail partnerships, including Bed Bath & Beyond, and led product development from ideation to production. Her focus on brand growth, product visibility, and strategic marketing allowed the company to expand its presence significantly.

Each of these experiences — from building a business from scratch, driving large-scale product purchasing, to leading national brand marketing efforts — has shaped Ally into the Chief Marketing Officer at Emagine Entertainment. Her passion for building brands, creating impactful marketing strategies, and driving customer engagement has allowed her to bring fresh ideas and innovative marketing approaches to the entertainment industry.

In her personal life, Ally expresses gratitude for her supportive husband, who pushes her to be the best version of herself, and her amazing daughter, who brings so much joy and purpose to her life.

Please join us in welcoming Ally Smith to her new role as Chief Marketing Officer at Emagine Entertainment.

About Emagine-Entertainment
Emagine Entertainment’s affiliates own and operate luxury theaters in Michigan, Illinois, Indiana, Minnesota, and Wisconsin. Emagine operates theaters with a combined 30,068 seats and 342 screens. Emagine led the way in bringing luxury theaters to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named “Best Movie Theater” for several years running by the Detroit Free Press, the Detroit News, and WDIV television. Emagine has been named “Best Theater to See a First-Run Movie” by Hour Detroit Magazine consecutively for the past 9 years.

Emagine is a recognized innovator in the theatrical exhibition industry having been the first theater chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood (now Emagine Birch Run) was the first theater in Michigan to open with all stadium seating. Emagine was the first to introduce 4K projection to the Detroit market, and it boasted 3 of the first 100 Dolby Atmos® immersive sound systems deployed worldwide. On December 15, 2017, Emagine began operating the largest movie screen in the State of Michigan with the opening of its Super EMX auditorium (featuring laser projection technology) at its megaplex in Novi, Michigan; and on December 19, 2019, Emagine opened the largest CinemaScope screen in the Midwest at its Emagine Canton/Westland location. For more information, please visit www.emagine-entertainment.com