Dolby Laboratories and Jinyi Partner to Extend Spectacular Dolby Experiences to More Moviegoers in China
Plan to open 20 Dolby Cinema locations in China in four years and deploy more than 600 Dolby digital cinema systems in China over three years
Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002709.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, and Dolby Laboratories, Inc. (NYSE:DLB) today announced a partnership to extend spectacular Dolby® experiences to more moviegoers in China.
With the partnership, Jinyi plans to open 20 Dolby Cinema™ locations in China in the following four years. Jinyi is also committed to deploy 630 Dolby digital cinema systems in China, including Dolby Integrated Media Servers, Dolby cinema audio processors, Dolby Multichannel Amplifiers, and SLS Cinema Series Speaker Systems.
“Our partnership with Jinyi marks a significant milestone as we strive to extend spectacular Dolby experiences to more moviegoers in China and around the world,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories.“Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe.”
“Dolby represents premium quality and experience in cinemas. We are excited to upgrade our overall cinema experiences with Dolby and meet the growing demand of our movigoers on higher-quality experiences,” said Leo Li, CEO, Guangzhou Jinyi Media Corporation Ltd.“With Dolby Cinema, we will offer the most advanced moviegoing experience and we look forward to elevating the presentation quality and the listening experience in our existing and new auditoriums with Dolby’s latest innovations in digital cinema imaging and audio.”
Dolby offers a full range of audio, imaging, accessibility and content management solutions designed to give moviegoers the most spectacular, fully immersive cinema experience available to date.
As Dolby’s most advanced cinema offering, Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie’s world.
Dolby Atmos sound technology moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
About GuangzhouJinyi Media Corporation
Guangzhou Jinyi Media Corporation Ltd. (Jinyi Media, 002905, SZ) headquartered in Zhujiang New City, Guangzhou, China, was established in 2004. Jinyi Media is a media company in China dedicated to the projection, distribution and production of movies. Jinyi Media’s main business includes cinema investment and construction, film distribution and projection, film investment, production, and cinema advertising services. Since March 2018, Jinyi Theater Chain operates over 350 cinemas in 24 provinces including all major cities in China. Jinyi Guangzhou Haizhu Cinema, with its exceptional and innovative design, has won the German Red Dot award in 2016 and the German Iconic award.
Dolby, Dolby Atmos, Dolby Voice, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. DLB-G