Reel Cinemas to deploy multiple Dolby Cinema locations to its circuit in the Middle East
San Francisco (March 27, 2017) – Dolby Laboratories, Inc. (NYSE: DLB) and Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, today announced plans to open multiple Dolby Cinema locations across the Reel Cinemas portfolio in the Middle East. Dolby Cinema is a premium cinema offering for moviegoers that combines spectacular image and sound technologies with inspired design to deliver the total cinema experience, making every visit a completely captivating cinematic event.
“This marks another milestone for Dolby Cinema as we expand our global reach spanning across the United States, China, Europe, and now the Middle East,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “We look forward to working with Reel Cinemas to bring spectacular moviegoing experiences to audiences who seek out the best in entertainment.”
Among the first sites expected to open later this year are the Dubai Marina Mall and the flagship Reel Cinema location at The Dubai Mall.
“Reel Cinemas is committed to delivering the most revolutionary and state-of-the-art technologies for our guests; this collaboration with Dolby means that cinemagoers can feel fully captivated by the story unfolding on-screen,” said Adon Quinn, ?Senior Director, Reel Cinemas, a subsidiary of Emaar Entertainment. “We are thrilled to be the first cinema chain to bring the Dolby Cinema premium experience to moviegoers in the Middle East.”
Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world. The Dolby Vision laser projection system was co-developed with Christie®, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations.
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema includes award-winning technologies Dolby Vision and Dolby Atmos. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector system received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. In just over two years, more than 300 Dolby Cinema sites have been installed or committed to across the globe, with more than 80 titles released or announced.
For more information, please visit the Dolby Cinema web page.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
About Emaar Entertainment
Emaar Entertainment is a leading operator of exceptional experiences that bring delight, enrich lives, and inspire joy for all. Defined by pioneering attractions that are unique, and transcend just entertainment or leisure, Emaar Entertainment focuses on delivering top quality entertainment, led by unmatched industry expertise.
Emaar Entertainment today manages a world-class portfolio of attractions that delight millions of customers. Driving the entertainment and leisure operations at all mall developments under Emaar Malls (DFM: EMAARMALLS), Emaar Entertainment is credited with developing and managing some of Dubai’s most-visited leisure attractions.
In The Dubai Mall, Emaar Entertainment showcases the immensely popular KidZania, SEGA Republic, Dubai Ice Rink, and Dubai Aquarium & Underwater Zoo. Emaar Entertainment also developed and manages the Reel Cinemas Cineplex at The Dubai Mall and Dubai Marina Mall.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. DLB-G