CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today that the Film Expo Group has selected the company for the ShowEast “Innovator of the Year.” The organization will present the award and honor Brandon Choi, CEO of CJ 4DPLEX America, as a part of the ShowEast Awards Ceremony on Thursday, October 25 at the Loews Miami Beach Hotel.
ScreenX is the world’s first multi-projection theater technology, created in 2012, to enhance the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It expands the center image of feature films to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
ScreenX has quickly enhanced its international reach, screening local feature films and Hollywood blockbusters alike. Following the success of past releases which include “Black Panther,” “Rampage,” “Ant-Man and The Wasp,” “The Meg,” and “The Nun,” ScreenX will release eight titles this year, doubling the number of releases from 2017. For 2019, ScreenX is on track to release one film per month, potentially releasing up to 15 films.
From the multi-picture agreement with Warner Bros. Pictures, announced earlier this year at CinemaCon 2018, confirmed titles for the remaining 2018 line-up will be “Aquaman” in December and for 2019, “Shazam!” in April. Remaining titles for 2018 are to be announced in the coming month.
“I am grateful to the team at the Film Expo Group to accept this award on behalf of CJ 4DPLEX, as it is a special honor to be recognized by our industry for our ScreenX technology,” said Brandon Choi, CEO, CJ 4DPLEX. “We’ve spent many years developing ScreenX with the goal of sparking a change in the industry and to witness its growing success with exhibitors and audiences is very fulfilling and exciting. We look forward to continuing the growth of the immersive experience in 2019 and share more additional titles to be enjoyed in our format.”
“CJ 4DPLEX is a true innovator in the exhibition industry, first with their 4DX format and now with ScreenX,” said Robert Sunshine, Chairman, Film Expo Group. “ScreenX is a true game changer for exhibitors. With their recent 100 screens agreement with Cineworld Group in June at CineEurope and ever-increasing line-up release from major Hollywood studios, we felt it appropriate to bestow this year’s award to CJ 4DPLEX for that innovation.”
CJ 4DPLEX has led innovation in the exhibition industry for 9 years. CJ 4DPLEX will Showcase the ScreenX experience during ShowEast at Regal South Beach Stadium 18, Auditorium 17. Additional information about ShowEast can be found at www.showeast.com
To date, there are 167 ScreenX auditoriums in the world, with 9 auditoriums in the U.S.
ScreenX is the world’s first multi-projection system used within a theatre setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the “next cinema formats” along with 4DX, the multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to go beyond the frame of the movie screen by expanding the center image of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three theatre walls. To date, ScreenX has been installed in 167 screens around the world, including 84 screens in South Korea; 51 screens in China; 9 in the United States; 5 in England; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in Vietnam, and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Japan, and Indonesia.
About CJ 4DPLEX
CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 570 Hollywood and local titles have been screened in 4DX. To date, more than 67,000 4DX seats operate in 570 auditoriums spanning 59 countries.
ShowEast will take place from October 22-25, 2018 at the Loews Miami Beach in Miami, Florida. The convention will attract an estimated 2,000 domestic and Latin American motion picture industry professionals and will feature product presentations and screenings of major upcoming films, exclusive sponsored events, exciting and informative seminars, and the “ShowEast EXPO.”
About Film Expo Group
The Film Expo Group is the premier organizer of events in the motion picture industry. The Film Expo Group produces ShowEast, held in Miami; CineEurope, held in Barcelona; and CineAsia, held in Hong Kong. Additionally, the group publishes, Film Journal International, a trade magazine and website covering the motion picture industry with a special emphasis on theatrical exhibition.